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7 Essential Tips On What To Do Before Website Redesign And More

Thinking about a website redesign? 


A website redesign goes beyond updating the look of your site. It’s strategically aligning your site with your business goals and audience's needs. And in this dynamic digital world, knowing what to do before a website redesign will set the tone for your entire web design journey.


So, let's break it down as if we're prepping for a major makeover. 


For starters, we'll need a solid plan (your strategy), the latest tools (tech and software), and a clear understanding of your current website and target audience


Good thing, we have this guide that will serve as your trusty website redesign checklist, ensuring you've got everything covered for a successful transformation—from your site's foundation to its shiny new interface.


Key Takeaways


  • A successful website redesign requires a comprehensive audit of the current site, focusing on both content and user experience.

  • Understanding your target audience and aligning your redesign with business goals is key to creating an effective online presence.

  • Regularly updating SEO and content post-launch is crucial for maintaining and improving search engine rankings and user engagement.


Understanding Website Redesign


A man drafting his process for his website redesign project

A website redesign involves a complete overhaul of your existing website's structure, content, and visual identity to improve its performance, user experience, and alignment with your business goals and brand image


This process isn’t as simple as many might think. Instead, it goes beyond mere aesthetic changes, encompassing updates to SEO, content strategy, technical aspects, and user interface to better serve your target audience and business needs.


Now, the question is: How do you know when it’s time to redesign your website?

Here are a few scenarios when you should consider redesigning your website:


  • Your site is not meeting current web standards or mobile responsiveness.

  • There's a significant change in your business goals or brand style.

  • The website’s performance in lead generation or organic traffic is declining.

  • You need to update your site in line with new digital marketing strategies or SEO best practices.

  • User feedback indicates a poor user experience or difficulty in navigation.


What To Do Before Website Redesign?


An image of a notebook page showing a blank to-do list

Before diving into a website redesign project, it's essential to lay a solid foundation. This involves understanding where your current website stands and aligning your redesign goals with your business objectives. 


In this section, we’ll dig deep into each step to steer your website redesign project in the right direction.


1. Audit your existing website


Kicking off your website redesign journey? Start by conducting a comprehensive review of your existing website. This step is vital to understanding the nuances and performance of your current online presence, setting you on the right path for a successful redesign.


During this site audit, you’ll need to meticulously examine each page and its existing content. A cursory glance isn’t enough. It's about understanding the intricacies of your website's performance. 


Besides scrutinizing the existing content, make sure to study the user journey on different pages, and identify any broken links or outdated information. This comprehensive review will help pinpoint areas that need improvement, laying a solid foundation for your upcoming redesign project. 


By understanding the strengths and weaknesses of your current site, you can better plan for a new website that looks aesthetically pleasing, and most importantly, functions optimally, enhancing the experience for your site visitors.


2. Define your business and marketing goals


When planning a website redesign, it's crucial to define your business and marketing goals. At the end of the day, your business website is not only a digital presence but a strategic asset.


Once you have clear business and marketing goals, you'll be able to develop a website redesign strategy that reflects your unique value proposition and aligns with your digital marketing and sales objectives. 


This approach is key to effectively generate leads, improve conversion rates, and cater to the needs of your potential customers.


3. Know your users or target audience


Understanding your users or target audience is another critical step in the website redesign process. This one involves researching and identifying the preferences, behaviors, and needs of the people who visit your website. 


Any insights you get from your research will help in tailoring the design, content, and functionality of your site to better engage and serve your audience. 


By focusing on user experience and aligning your website with the expectations and requirements of your target customers, you can significantly improve the effectiveness and appeal of your site. 

This, in turn, will help you generate leads, increase conversion rates, and foster user loyalty.


3. Conduct an SEO audit


Conducting a search engine optimization (SEO) audit is another key part of your website redesign checklist. This step is about closely examining how your current website performs in search engine results pages (SERPs). 


Analyzing keyword rankings, scrutinizing meta descriptions, and assessing your site's domain authority are all part of this process. This comprehensive SEO audit will provide insights essential for enhancing the user experience in your redesigned website. 


Remember, the aim is to ensure that your shiny new website looks great and ranks well on search engines. 


4. Review competitors’ websites


Reviewing competitor websites is an essential step in your website redesign checklist. 

By diving into the websites of your competitors, you can extract valuable insights about industry trends, web design standards, and unique value propositions. 


Observe their strengths: What aspects are they excelling in? Identify opportunities: Where can your site improve or innovate? 


This analysis is fundamental to refining your own website redesign strategy, ensuring you not only match but exceed industry benchmarks. It’s about learning from others to create a redesigned website that stands out in your market.


5. Plan technical aspects


Your website redesign process should also include planning the technical aspects of your website. This involves delving into the nuts and bolts of your site, addressing issues like broken links, and ensuring your new website is compatible with various mobile devices. 


With the growing importance of mobile-first indexing, it’s essential to optimize your site for mobile users. This attention to technical detail ensures a smooth and efficient redesign process, helping to prevent any future hiccups. 


Include these elements in your redesign checklist and your new site will not only be visually appealing but also technically sound, enhancing overall website performance and user experience.


6. Choose the right content management system (CMS)


Selecting the right CMS is another important decision you have to make in your website redesign projects. Why?


It's essential to choose a CMS that aligns with your specific redesign needs as well as facilitates efficient and ongoing website maintenance. 


When choosing the right CMS, consider factors like ease of use, flexibility, scalability, and compatibility with your search engine optimization (SEO) and digital marketing strategies. 


A well-chosen CMS should support the current redesign project and adapt to its future needs. Doing so will ensure your website remains dynamic and relevant in the ever-evolving digital landscape.


7. Develop a redesign strategy


Developing a comprehensive redesign strategy is key to a successful website redesign. This strategy should include a detailed timeline, clear key performance indicators (KPIs), and a well-structured plan for every stage of the redesign process. 


When crafting a strategy, make sure to consider aspects like website pages, user journey, SEO, and web design. This strategic planning ensures that your new site or redesigned website meets your business goals and provides a better experience for your website visitors.


Keep in mind that with proper planning, you can manage your redesign cost effectively and make the process more efficient.


Additional Website Redesign Tips for a Successful Redesign


An image of a team strategizing

Now that you know everything you need to do before redesigning your website, let’s dive into the additional key steps that you also need to include in your to-do list.


From integrating advanced SEO strategies to ensuring your new site is ready for launch, these steps are essential for a full website redesign that is both good-looking and performs exceptionally. 

Ready to get into the nitty-gritty details? Read on.


1. Enhance user experience through testing


Your website redesign strategy will not be complete without testing. This involves conducting user testing to meticulously analyze and refine the user journey on your new site. 


Again, aesthetics is just a small part of the whole process. Your main goal is to enhance your site’s functionality and user-friendliness. 


By engaging in this process, you can identify and rectify any areas that need improvement, ensuring your site is intuitive and accessible before it goes live. 


This step is fundamental in creating a website that meets, or better yet, exceeds the expectations of your site visitors, paving the way for a successful launch.


2. Integrate SEO and keyword strategy


Another key step to take to ensure success for your redesigned site is to focus on developing a strong SEO plan tailored to your new website. You can do this by conducting extensive keyword research to understand what drives your target audience. 


This research is crucial for designing effective landing pages that resonate with your visitors and improve visibility on search engines. 


Take note that a well-executed SEO strategy can elevate your site's search engine rankings as well as enhance the overall user experience. As a result, your redesigned website becomes more discoverable and engaging for your audience.


3. Track and optimize with Google Analytics


Once your new website is live, it's essential to utilize Google Analytics for tracking and optimization. This powerful tool allows you to monitor various aspects of your website's performance, including user engagement, organic traffic, and conversion rates. 


By analyzing this data, you can continuously refine and enhance your site. This ongoing optimization process is key to ensuring your website remains effective and relevant, constantly adapting to user needs and behavior to improve overall performance.


4. Ongoing SEO and content updates


After your website goes live, you still need to regularly revise your SEO and content strategy. Doing so will help maintain and improve your site's search engine rankings. 


This process involves keeping meta descriptions up-to-date, monitoring keyword rankings, and ensuring your content remains fresh and engaging for your target audience. 


By continually updating these elements, you can meet the evolving needs of your audience, and most importantly, strengthen your website's presence in search results. 


Yes, it’s an ongoing process but these ongoing updates are essential for aligning with your inbound marketing and sales strategies, meeting key performance indicators, and ensuring your redesigned website stays relevant and effective in attracting and retaining visitors.


Summary


Whenever you redesign your website, keep in mind that this process goes beyond giving your current site a facelift. Instead, consider this as a renovation of your entire website. It's a deep-dive into updating its core—structure, content, and design—to match your current business needs.


Remember, it's all about being strategic: Audit what you have, set goals, really get your audience, and nail those SEO and content strategies. 


During the revamp, keep your users' experience and your brand's look in sync. And after going live, stay on top of things to keep your site in tip top shape. Do this right and having a fresh website can seriously up your online game, drawing in more users and growing your business.


Crafting Cutting-Edge Websites for Modern Businesses


Looking for a website redesign that truly reflects your brand and meets your audience's needs? LeaseMyMarketing is here to help. 


Our team specializes in creating dynamic, efficient websites tailored to your unique goals. We focus on every detail, from revamping your landing pages to reimagining your entire site, ensuring a seamless, engaging online experience. 


Interested in taking your site to the next level?


Give us a call today and let's transform your online presence with our expert redesign services. 


Frequently Asked Questions


What are the steps to a website redesign?


A website redesign typically involves several key steps: Assessing your current website, defining your redesign goals and target audience, choosing a content management system, developing a redesign strategy, and conducting user testing.


Post-launch, it's important to monitor and optimize the site for performance and SEO.


What questions should you ask before redesigning a website?


Before redesigning a website, ask questions like: What are the goals of the redesign? Who is the target audience? What features and functionalities are needed? How will the redesign improve user experience? 


Also, consider how the redesign aligns with your overall digital marketing strategy.


What is the most important thing when redesigning your website?


The most important aspect of designing a website is ensuring an optimal user experience. This includes easy navigation, fast loading times, mobile responsiveness, and clear, engaging content that meets the needs of your target audience. 


Effective design should always balance aesthetics with functionality.


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