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Everything You Need to Know about Portfolio Websites

If you’re a freelance writer or a graphic designer who aims to get noticed, then having a portfolio website is an absolute must-have. Portfolio websites serve as your ticket to attract potential clients or land a job, so settling for “just right” won’t do. Since it’s your own website, it has to be spot on—a portfolio page that not only showcases your creative work but also reflects your true and unique style.

Don’t have a clue how to start or what to do? Read on. In this post, we’ll tell you everything you need to know about portfolio websites—from the essentials of portfolio sites to what makes an online portfolio a great portfolio site. We’ll even provide you with valuable tips on portfolio website design.

Key Takeaways

  • An online portfolio is a digital showcase of one's skills, creativity, and unique style.

  • The essentials for an outstanding portfolio site include high-quality content, easy navigation, and clear contact information, paired with seamless social media integration.

  • Seeking inspiration from other professionals' portfolio sites and choosing the right template tailored to your work's nature are just some of the steps required to create your online portfolio.

The Essentials of Personal Portfolio Websites

A woman happily working in front of her laptop

Creating your own online portfolio is not only about showcasing your work—it’s about presenting your personal brand. Simply put, it’s your all-in-one resume, business card, and project portfolio.

Being the go-to site of potential clients and employers, your personal portfolio website is a project page that is set out to narrate your design process. It also acts as a snapshot of your creative direction and a platform to express your individuality.

Here’s a closer look at the essentials that make an online portfolio website stand out:

High-quality content

Besides highlighting a diverse range of projects that show off the depth of your skills, creativity, and experience, your portfolio needs to have that “wow” factor. To achieve this, make it a point to incorporate high-resolution images.

That’s right. Photography portfolios are not the only kind of online portfolio that requires high-quality images. If you want to come up with a "one-of-a-kind" portfolio website—something that will leave a strong, lasting impression on your prospective clients, stellar images are a must.

Since everyone likes a good story, you also want to add a compelling project description. This will help you connect with your potential customers while providing insight into your creative thought process, the challenges you have encountered, the solutions devised, as well as the results achieved.

Easy navigation

Another thing you can do to attract new clients or customers is to make their experience in using your website stress-free. This is where having a user-friendly and intuitive interface comes into play.

Besides having a good-looking site, you need to ensure that site visitors can easily explore your web page, moving seamlessly from one section to another. This positive user experience is vital in keeping your audience engaged and interested in your work.

On top of that, make it a point to have an organized and well-structured layout with clear menus and categories. This facilitates smooth website navigation and enables viewers to find relevant information or specific projects quickly, enhancing their overall experience and impression of your brand.

Contact information

Alongside your eye-catching featured projects and detailed project descriptions, providing clear and multiple ways to contact you, such as your email address and phone number, makes you appear approachable and opens up avenues for communication.

Aside from giving out your contact details, you can also make your social media links accessible. Integrating easy-to-access social links for your social media accounts will enhance your online visibility and offer additional platforms for prospective clients to explore your work, personality, and professional network.

Finding Your Portfolio Website Inspiration

A designer working on a design. Table with color pencils, various choices of color palettes on top

When constructing your own portfolio website, a great starting point is to look for inspiration. The good thing is that there's a vast universe of inspiration out there, whether you’re a budding freelance graphic designer, an experienced product designer, or someone in between.

Now the question is: Where do you start?

It all begins with visual research. Here are a few things you can do to find design inspiration.

Explore the portfolios of other people in the same niche or industry

If you want to get a glimpse of the best portfolio website examples, you don’t have to look far. Just think of other creatives working in the same niche and industry as yours and check out their portfolio sites. Take that route and expect to find tons of design inspiration from these people.

Check out various kinds of design portfolio sites

While you’re checking out the online portfolios of other designers, it’s also worth taking a look at other websites. Graphic design portfolios and web design portfolios serve as great design portfolio examples.

When scanning through these pages, keep an eye on the placement of social media icons and how these sites use the white space. Web design portfolios can also provide you with great examples of intuitive interfaces.

Utilize creative platforms

Platforms like Behance and Dribbble are treasure troves for every graphic designer and any other creative. Here you can expect to find numerous portfolio website examples presented in a vast array of styles. Studying these platforms offers valuable insights into both current and emerging web design trends.

Traverse the spectrum of colors and design

While checking out the best portfolio websites you can find, start visualizing the type of vibe that you want your portfolio site to exude and the experience you want to create. In doing so, you might consider using a mood board and jotting down the initial ideas you have for your own online portfolio.

Consider the color palette that you’ll apply on your site. Remember that every color tells a story and can also set the mood of your site visitors.

Dynamic, colorful designs can reflect your vibrant style while having a pastel palette can elicit a feeling of relaxation and calmness. On the one hand, a black background may evoke a sophisticated aesthetic. Enhance this with subtle animation and witness your design come alive, giving your audience a mesmerizing visual journey.

Choosing the Right Portfolio Website Templates

Top view of a digital workspace showing a tablet, personal computer, laptop, keyboard, celphone, and a potted plant

Once you’ve sorted out the vibe and feel that you want for your portfolio website design, the next step is to choose the right portfolio website template.

Good news! You’ll find numerous free portfolio website templates online that can help you easily create your page without diving deep into the technical world of coding. The downside? Choosing the right one can be downright confusing. But don’t worry. We’ve come up with a list of things you need to consider when picking the right template for your online portfolio.

Nature of your work

Before diving into template selection, evaluate the nature of your work. Is it more minimalist or detailed? Do you require a black background to make your designs pop, or do you lean towards a clean look with lots of white space? Remember, the aesthetic of your portfolio design should reflect the style of your work.

Content volume

Another thing you need to consider is the amount of content you intend to display. A one-page portfolio might be apt for a concise showcase, while a multi-page layout would suit those with extensive portfolios.


For the page to actually show off your unique voice, look for a template that allows you to tweak different elements. While templates act as a reliable foundation, the ability to easily create personalized changes ensures your portfolio stands out.


A lot of people are on their phones nowadays and they use these for all sorts of stuff. As such, you’d want to use a template that looks equally stunning on both mobile devices and desktops.

Search engine-optimized

Some templates are optimized for search engines. Choosing these can increase search visibility, especially when coupled with a custom domain.

Interactive features

Features like card-based layout, subtle animations, or hover effects can enhance visitor engagement. Look for templates that incorporate such interactive elements, but ensure they don't overshadow your actual work.

Must-Know Portfolio Website Design Tips

Creating a captivating portfolio website is both an art and a science. It serves as a platform for graphic designers, web designers, and other creative professionals to display their skills and accomplishments. But beyond aesthetics, the functionality and reach of your portfolio play an essential role in its success.

Here are some design tips every freelancer should consider:

SEO optimization

These days, just having a portfolio website isn’t enough. It's crucial that your design portfolio is easily discoverable by potential clients or employers searching for your expertise. Enter search engine optimization.

You can increase online visibility by incorporating relevant keywords and meta descriptions specific to your niche, whether it's graphic design, web design, or any other domain.

Besides enhancing visibility, keep in mind that an optimized site has a higher chance of catching the attention of global brands looking for talents. They might be searching for the best portfolio website examples, and you want to be on that list!

Regular updates

Your portfolio should be a dynamic reflection of your career growth. As such, it should showcase not just your recent works but also your current projects. This will not only give your visitors a sense of your evolving style and expertise but also highlight your commitment to staying relevant. Plus, current projects often resonate more with the modern needs of clients.

Regularly updating your design portfolio website also ensures that returning visitors or potential clients always find something new. It serves as a great example of your dedication to your craft.

Social media integration

We live in a connected world. This makes your online portfolio an “ideal” hub, linking to all your professional platforms.

Seamless integration of social media icons on your portfolio allows visitors to quickly connect with you on platforms like LinkedIn, Behance, or Instagram. It's an efficient way to showcase a more holistic view of your professional life.

If you have client testimonials or endorsements on LinkedIn or other social platforms, you might want to consider embedding or highlighting them in your portfolio website. Client testimonials act as social proof that can validate your expertise.

Lease My Marketing: Your Ultimate Solution for Portfolio Websites

Having a dynamic online portfolio is a quintessential tool in today's digital age. This applies whether you're a seasoned graphic designer aiming to attract new clients or an emerging web designer looking for a new employer. If you don’t have time to spare to design and build one, LeaseMyMarketing has got you covered.

Every great story deserves to be shared in an equally great manner. Let’s start yours. Call LeaseMyMarketing today and together we’ll create an online portfolio that isn’t just good but exceptional!


A portfolio website is a vital tool for freelancers. If you’re a web designer, graphic designer, or writer, this is something you need to have if you want to effectively display your work and attract potential clients. It's not just a showcase of projects but a reflection of your personal brand.

Finding the right design inspiration and template for your portfolio website can be a journey in itself. Fortunately, free portfolio websites and other free resources abound. To ensure your portfolio stands out, integrating SEO optimization, regular updates showcasing current projects, and social media integration are crucial design tips to consider.

Frequently Asked Questions

What is a portfolio type website?

A portfolio-type website is a digital platform designed specifically for professionals and creatives to showcase their work, skills, and accomplishments. These websites often include high-quality images, descriptions of projects, and testimonials. They also serve as a tool for freelancers and professionals to attract potential clients or employers.

Why use a portfolio website?

A personalized portfolio site reflects an individual's unique style and brand, setting them apart from the competition. These kinds of platforms facilitate easy communication, allowing interested parties to reach out for collaboration or hiring.

What are examples of portfolio websites?

Portfolio websites come in various styles and formats, tailored to the individual or profession they represent.

Graphic designers often have sites displaying their artwork, design projects, and client collaborations. Photographers might showcase their best shots, categorizing them based on genres like portraits, landscapes, or event photography. Web developers or freelance writers, on the one hand, can use their sites to highlight specific projects, client testimonials, and samples of code or written content.

Bottom line: These diverse representations provide insights into the creator's expertise and style.


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