As you know, Facebook is a huge platform that can enable you to reach a large local audience. Getting traction by getting followers to your business page can be difficult so Facebook allows you to use their platform to advertise as well.
And boy do they make it easy. You've probably seen the alerts after you post that says something like "boost your post for $10 and reach 1,300 people" or something along those lines.
A few clicks later and your ad is live. Easy right?
But you might be left with a few questions about whether the ad worked or not. How do you know?
The fact of the matter is Facebook is just another tool to generate business. But, just like any other tool, if you don't use it correctly it could cost you.
With Facebook, if you don’t run your ad campaigns the right way, it could cost you a great sum of money.
So, what’s the solution? Should you avoid running Facebook ads?
Definitely not!
Trust me when I tell you, Facebook Ads can be a great addition to your marketing campaign if done correctly.
All you need to do is figure out the most effective tactics and create an out-of-the-box strategy.
And that's what we are here to help you with. In this blog post, we’ll be taking a brief look at the top tips you need to keep in mind while running Facebook Ads for your business.
Let’s dive in.
Four Tips For Running Facebook Ads
Listed below are the points we’ll be discussing:
Set Clear Goals
Target the Right Set of Audience
Track Sales, Instead of Vanity Metrics
Create Different Sets of Copy
Set Clear Goals
Well, you might have come across this point multiple times.
But it’s way more important and one of the best tips anyone will ever give you.
You need to set clear goals in order to determine success. Facebook's Ad Manager interface will even ask you what your campaign goals are. So put some thought into it.
Most of the advertisers ignore this point and dive straight into building a Facebook ad for their contractor business, only to see the face of failure later.
This will help you measure results and learn whether your ad campaigns are delivering the results you have been expecting.
However, you need to ensure that you are setting realistic goals. Otherwise, in the end, you will see your strategy failing right in front of you.
Not only will this help you visualize the bigger picture, but it will help you follow a clear path.
Target the Right Audience
One of the biggest mistakes businesses make is that they don’t have their target audience figured out.
If you don’t know who your target audience is, you’ll be spending your big bucks advertising in front of the people who you’ll never be able to convert.
Each ad that you create on Facebook should serve its purpose.
And you should make sure that the purpose perfectly aligns with your target audience’s core values.
Here's a list of the reasons why you should target the right set of your audience:
This will help you reach out to only those who might purchase your service
It will help you save unnecessary money that you'd instead spend on targeting the wrong people
It can help you generate dozens (depending on budget) of high-quality leads to help grow your contractor business
Leverage Facebook's Audience insights feature to have a better understanding of who you're targeting and the reason behind it.
Track Sales, Instead of Vanity Metrics
I completely agree that social engagement and clicks are important. But the one thing you should focus on the most is how much money you’re making.
Getting tons of clicks isn’t a tough job. If that’s what you're tracking, you might be thinking that your ads are working perfectly fine.
But getting a wide range of clicks doesn’t mean that you are anywhere near creating a high-performing Facebook Ad.
You might end up wasting your hard-earned money.
Unless you're generating leads that convert into sales, there’s something seriously wrong with your Facebook ads.
If this is the case, you should stop running the campaign effectively immediately and explore the problem further.
Create Different Sets of Ads
Did you know that even the slightest change in your sales copy can be a difference-maker?
In some cases, copywriters need to try out different tests in order to come up with a copy that sells.
And that's why I'd recommend you create different ad copy sets, with different headlines and ad texts. Each of them must be focused on a single message, pain point, or emotional appeal.
Once you have multiple sets of ads running, I’d advise you to track each one of them and learn which copy resonates with your audience and provides you with the highest ROI.
Conclusion
Achieving success with Facebook Ad campaigns requires thorough planning and the right implementation. Throughout the entire process, I'd advise you to keep the points mentioned above in mind.
While these are the basics, there are even greater ways to leverage Facebook for your campaigns but this often requires adding code to your website, etc.
If you're looking to grow your contractor business, take the first step today, and learn how we can help with our all-in-one marketing platform.