How to Optimize Your Business’ Instagram Profile

Over the course of the past few years, Instagram has turned out to be one of the most popular social media platforms on the Internet.


And let’s just admit it.


We love scrolling our Instagram feeds.


All businesses have been trying to establish their dominance on the platform for quite some time.


Instagram App


Some have failed, while some have successfully managed to take their business to the next level.


One of the biggest reasons why some businesses don’t quite achieve success on this platform is due to the fact that they never thought of optimizing their Instagram business profile.


And that’s exactly what we will help you with.


In this blog post, we will be taking a brief look at how you can optimize your Instagram business profile the right way.


Let’s dive in.


Top 4 Tips to Optimize Your Business’ Instagram Profile Effectively

Here’s a list of 4 tips you should equip in your strategy:

  • Select a Profile Picture that Perfectly Reflects Your Brand

  • Add in a Keyword Along with Your Name

  • Add in Keywords in your Bio

  • A/B Test the Instagram Bio

Select a Profile Picture That Perfectly Reflects Your Brand

Your profile picture’s one of the first things that your target audience will come across the very first time they interact with your pest control brand.


Hence, you need to select one that perfectly reflects your brand.


One of the easiest and most effective solutions is to simply add your business brand’s logo.


You need to make sure that the profile picture is of the highest quality, looks good on different devices, and isn't pixelated.


Some of your prospects or customers may even open your Instagram profile on bigger devices like desktops or laptops.


Add in a Keyword Along with Your Business’ Name

If you are really good with keywords, you will conquer the digital world like a beast.

One of the most important points that you need to keep in mind is that your target audience should easily be able to find your Instagram profile.


Hence, I’d advise you to add in keywords along with your business’ name.

Your prospects looking for you on the platform will usually search for your brand's name. Adding keywords will help you ensure that you are creating an outstanding experience for your audience.


Add in Keywords in Your Bio.

You have 5 seconds to make an outstanding impression on your audience.


That’s the reason you need an out-of-the-box bio for your pest control business.

Your bio should be easily scannable. And that's where the target keywords come in.


These keywords will be your best friends on Instagram. That’s because they will help clarify the kind of content your audience will find on your Instagram account.


A/B Test the Instagram Bio

No matter how many times you optimize your Instagram bio, you may find some of the tactics not aligning well with your marketing goals.


In order to learn whether your bio is effective, it's advisable to run an A/B test.

To get started, select a dependent variable that can be measured.


Now, it’s time to create different variety of Instagram profiles and keep rotating them evenly in order to make sure that each of the bios is displayed in front of the equivalent number of followers for the same amount of time.


The next step is to analyze the URL performance data for determining which profile managed to effectively generate URL clicks.


Conclusion

Content and captions on Instagram are definitely important.


But your bio and your profile picture will help you create an outstanding first impression on your audience.


And that’s the reason you need to make sure that your business’ Instagram profile is optimized the RIGHT WAY.


If you have more questions about optimizing your Instagram profile, please reach out to us today!

Get all your marketing tips, trends, and best practices. Never miss a posting by subscribing to our monthly newsletter.

Thanks for submitting!