As a business owner, having a great business website should be one of your top priorities.
To build a website that actually converts visitors into potential customers isn't an easy thing to do, however. It requires a deep understanding of web design, but also optimization, user experience, and digital marketing practices like content creation and SEO.
In this post, we're going to examine some of the ways that you can build a site that allows you to grow your business rather than inhibit it. Your website is like your digital brick and mortar, so the decisions you make will have an immediate impact on whether people want to visit or not. Follow this guide and start converting customers ASAP.
Keep It Simple
The more complex your website becomes, the harder it's going to be for users to quickly and easily navigate. If you've got menus upon menus of landing pages, how will someone be able to figure out exactly where to go to find that thing they're looking for.
It's important to consider what you're loading your landing pages with as well. Large images and widgets are going to bog down your pages, making them bloated and harder to load.
Remember that most website visitors will only tolerate 2-3 seconds of loading time before heading elsewhere. Trim the fat, make it look sleek and simple, and you'll have a high-converting website.
Another big thing for UX, but also things like local SEO or the overall look of your site is device compatibility. You have to account for the fact that people aren't just searching on laptops anymore. Design a site that's compatible with desktops, tablets, all smartphones, and any other device where they might load your web page.
Fortunately, whether you work with a web designer or not, site builders like Wix make it pretty easy to build one that works on multiple screen sizes.
Keep all of your menus properly organized. As we said, it shouldn't be cluttered, but it should be easy for a visitor to find exactly what they're looking for within just a few clicks.
With the landing page copy, keep everything concise so that it doesn't take too long to read. For your conversion rates, the copy should always lead to an enticing call to action. The CTA could lead to a product page or a contact page where they can obtain a quote for your services or even an email sign-up page that enters them into a conversion funnel.
Keep Content Coming
SEO is a big concept and something that's always evolving as we change our search habits. What hasn't changed, however, is the effect that a steady stream of high-quality, engaging content gives you. Your company blog should be able to establish you as an authority on your niche while leading customers to specific products or services that you offer.
Build a Website That Works
To build a website that converts is a massive achievement. You can try to do it on your own, but if you want experience and expertise behind your site, then you should hire a great web design and SEO agency.
At Lease My Marketing, we understand the interplay between your company website, local SEO, and other digital marketing methods like social media and email marketing.
If you want to learn more about what we do, visit our website today. When you're ready, contact us to talk about how we can take your website and turn it into a conversion goldmine.