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What Does It Take to Rank a Website on Google? A Comprehensive Guide

What does it take to rank a website on Google? That's the burning question for anyone stepping into the competitive arena of National SEO.


Unfortunately, climbing to the top of Google search results goes beyond sprinkling your web pages with low competition keywords or keeping up with the latest SEO fads. Instead, it's a well-crafted marathon of strategic moves.


That’s right. Getting on top of the ladder is a process and it involves understanding the search intent behind every query, conducting comprehensive keyword research, and so much more. Don’t fret, though, as we’re here to help.


While the journey to higher Google rankings is complex, LeaseMyMarketing is here to reveal how to make your website a winner in the eyes of Google and your visitors alike.


Key Takeaways

  • Effective SEO is a blend of high-quality content, strategic keyword targeting, and ongoing site optimization.

  • Patience and consistency are key in SEO, with results often taking months to materialize.

  • Achieving the top spot on Google requires a deep understanding of its ever-changing algorithms and user behavior.

8 Proven Steps to Climb the Google Search Rankings



Every website owner yearns for the visibility that comes with landing on the first page, but not all know the secrets to getting there.


In this guide, we will provide you with a detailed map to not only rank higher but to truly stand out in the vast sea of online content. What are they? Check out below.


1. Conduct thorough keyword research


Starting your journey to the top of Google's search results? Well, it all kicks off with a bit of detective work known as keyword research.


Keyword research is all about getting into the heads of your audience. What are they typing into that Google search bar? More importantly, what are they hoping to find? That's the search intent you need to figure out.


Now, imagine finding those sweet spots—long tail keywords with low competition. These are your golden tickets to climb the search rankings, especially for a new site.


How do you find them?


You can find them using cue tools like Google Search Console. This isn't just some techy gadget. Instead, it’s your treasure map to target keywords that are like magnets to your content strategy.


And here's the kicker: When you nail this process, you’ll be able to craft relevant content that's a perfect match for what people search for. On top of that, you're also giving those search bots exactly what they're looking for.


That's how you get the search engines to sit up and take notice, sending organic traffic your way.


2. Create high-quality content


At the core of search engine optimization (SEO) lies a simple truth that Google's algorithm adores—relevant content. But what does it mean to hit the mark on content quality?


It's about creating a symphony of words that resonates with your audience and keeps pace with the most up-to-date information. Whether it's a detailed blog post, an engaging web page, or even video content, every piece should sing with relevance and authority.


Let's break it down.


When we say high-quality content, we’re talking about the type of content that connects with the people behind the screens—your audience, the mobile users, the ones who click through and hang onto every word.


This is the content that ranks higher and that competitors envy. It's about publishing content that's so good, so spot on with keyword intent and so rich with information, that it naturally earns its place at the top of search results.


But remember, quality content isn't static. It's a living, breathing entity on your WordPress site that requires constant nurturing. This means regularly updating your pages with fresh, long-form content that maintains its relevance.


Doing so proves your commitment to excellence. This signals to Google—and your visitors—that you're a leader in your space, worthy of a top ranking.


3. Optimize on-page SEO elements


An image of a chart showing SEO in the middle and the various factors that affect it

On-page SEO is like tuning the engine of your WordPress site to ensure it runs smoothly for both search engines and mobile users.


This is a critical component of your online marketing strategy—one that requires attention to detail and an understanding of the technical elements that contribute to higher rankings. To get this right, make sure to take note of the following:


Crafting the perfect meta description


Your meta description is the first impression you make in the search results. It's a brief but powerful snippet that has to pack a punch, compelling users to click through to your site.


Think of it as a mini-ad for your web page. To get your target audience’s attention, make sure that it’s both informative and enticing.


Strategic internal linking


Internal linking is both about SEO, and more importantly, about user experience.


By creating a network of links on your site, you guide visitors smoothly from one page to another, increasing their time spent on site and providing value with relevant content.


This internal roadmap is also a signal to Google, showing the structure and importance of your content.


Image alt text and accessibility


Images enrich your content, but without proper alt text, search bots won’t have any idea what they’re about.


Alt text helps Google understand the content of your images and how they relate to your text. On top of that, it also makes your site more accessible to users who rely on screen readers, ensuring you cater to all audiences.


4. Implement effective technical SEO practices


Technical SEO is the behind-the-scenes work that makes your website a welcoming place for search bots. It's the nuts and bolts of your online presence, ensuring that every technical detail aligns with the rigorous demands of search engine optimization.


Embrace mobile-first design


These days, a mobile-friendly design isn't only nice-to-have—it's a must. With more searches happening on mobile devices than ever before, Google's algorithm prioritizes sites that provide a seamless mobile experience.


What does this mean? It means your site needs to be responsive, adapting fluidly to various screen sizes and ensuring that mobile users can access and navigate your content with ease.


A mobile-optimized site not only helps you rank higher but also meets the expectations of the modern user. This, in turn, contributes to stronger website rankings and better user signals.


Optimize speed


Page speed is a critical component of both on page SEO and technical SEO.


In the fast-paced world of Google search, users expect quick, responsive interactions. A slow-loading page can lead to an increased bounce rate and a lower click-through rate, which can negatively impact your Google ranking.


Good thing, we have tools like Google Search Console that can help you monitor your site's performance. This tools provide insights into page speed and identifying opportunities for improvement.


By ensuring your pages load swiftly, you cater to the impatient nature of today's web users, which can be a decisive factor in climbing the search results.


Streamline bot navigation


The technical structure of your site must be navigable for both users and search bots.


Google Search Console plays a pivotal role here, acting as a window into how Google views your site. It helps you understand your pages' ranking, alerts you to crawl issues, and allows you to submit sitemaps, ensuring that new websites and updated content are discovered and indexed promptly.


By keeping your technical SEO up to date, you ensure that search bots can crawl your site efficiently, which is essential for maintaining and improving your Google ranking.


5. Engage in strategic link building


Think of link building as your online networking strategy—it's about making the right connections to propel your site forward in the SEO world.


This is an essential component of a powerful SEO strategy and it requires both creativity and diligence.


Forge partnerships with guest posting


Guest posts are a cornerstone of effective link building. With this, you get to share your insights and show off your expertise. At the same time, you get to embed organic links back to your site.


These are the golden tickets to improving your domain rating and climbing up those Google rankings. This is especially true when you're playing in the big leagues with really competitive keywords.


Focus on building high-quality links


Link building goes beyond guest posts. It's about creating a network of relevant, high-quality links that enhance your site's credibility.


Remember, each link is a vote of confidence in the eyes of Google, contributing to your site's overall domain rating. As you build links, you're also building relationships with other websites, which can lead to more organic traffic and higher rankings.


6. Implement video content


In the digital age, where visual content reigns supreme, integrating video into your website can be a game-changer for your SEO strategy.


As people increasingly search for and engage with video content, leveraging this medium can significantly boost your ability to rank in Google, and potentially do so at a faster pace.


Target competitive keywords with video


When it comes to targeting really competitive keywords, video content can give you an edge.


Videos often have a higher chance of ranking for such keywords, especially when they are optimized with the target keyword in the title, description, and tags. This optimization helps in ranking higher, as well as in appearing more prominently in search results.


Leverage video on other websites


Don't limit yourself and your video content to just your website. Sharing your videos on other platforms and websites can create additional backlinks and drive traffic back to your site.


With this approach, you can increase your content's reach and enhance your site's authority and relevance in the eyes of Google. Do this and your chances to rank higher in Google significantly increases.


7. Enhance user experience on your site


An image of a UX meter with the gauge pointing at the word 'Excellent.'

In the realm of digital success, user experience (UX) is king. Google's algorithm updates have firmly established UX as a critical ranking factor, emphasizing that your site must be more than just visually appealing—it needs to be user-centric.


Optimize for mobile


With a significant portion of internet traffic coming from mobile devices, optimizing your site's mobile version is a necessity. A mobile-friendly site is about scaling down to fit smaller screens and ensuring that the user experience remains seamless and intuitive, regardless of the device.


Do this and your users can expect fast loading times, easy navigation, and content that's just as compelling on a small screen as it is on a desktop.


Strategically balance your content


When it comes to your site's content, it's essential to strike a balance between word count and content quality.


Long-form content can be incredibly beneficial for SEO, especially when targeting low competition keywords or aiming to rank higher for a specific page. However, your content must be engaging, relevant, and aligned with search intent.


By focusing on creating high-quality, long-form content, you can provide more value to your users. This can lead to better search results and higher rankings.


Leverage Google Analytics


Google Analytics is a handy tool that can help you fine-tune your user experience. By analyzing historical data and user signals, such as click-through rates and bounce rates, you can gain insights into how users interact with your site.


This data can guide you in making informed decisions—whether it's adjusting the word count of your pages, enhancing the mobile version, or refining the overall content strategy.


8. Keep Content Fresh and Up to Date


Google, in its quest to deliver the most relevant results, places a high value on up-to-date information. This emphasis makes regularly refreshing your content a crucial aspect of content marketing and a key ranking factor in achieving higher rankings on search results.


Stay ahead in the SEO game


To rank higher in Google, it's essential to revisit and update your web pages regularly. This doesn't mean a complete overhaul every time when your numbers dip. Sometimes, it's as simple as updating statistics, adding recent information, or refining sections to enhance clarity and relevance.


By doing so, you signal to Google that your site is active and committed to providing valuable, current information. This practice is particularly important when dealing with topics that are subject to frequent changes or advancements.


Leverage historical data for content optimization


Use historical data from tools like Google Analytics to identify which pages are performing well and which could use a refresh. This data can guide you in understanding user behavior and search trends.

By aligning your content with what users are currently seeking, you increase the likelihood of appearing on the first page of Google search results.


Balance evergreen and time-sensitive content


While keeping content fresh is vital, it's also important to maintain a balance between evergreen content and time-sensitive updates.


Evergreen content remains relevant over time and can consistently draw traffic, while time-sensitive updates cater to current trends and topics.


This balance ensures that your site remains a go-to resource, whether users are looking for foundational knowledge or the latest insights.


Respond to the competitive landscape


In competitive niches, where you're vying to rank for really competitive keywords, the freshness of your content can be a decisive factor.


Regular updates can give you an edge over existing competition, as Google tends to favor pages that provide the most up-to-date information. This approach is especially crucial when targeting high search volume keywords, where the competition for the top spots is fierce.


How long does it take to see tangible SEO results?


An image of an hourglass with a person waiting in the background.

Many ask, "How long does it take to see tangible SEO results?"


The truth is, there's no one-size-fits-all answer. The timeline for achieving higher rankings in Google can vary significantly based on several factors, including the competitiveness of your target keywords and the effectiveness of your SEO strategy.


For highly competitive keywords, it might take longer to see significant movement in your site's ranking. This is particularly true for new sites that are still establishing their presence and credibility with search engines.


In these cases, climbing the ranks in Google's search results can be a gradual process, often taking several months to a year.


However, with consistent application of effective SEO strategies, including optimizing your site's content, building a strong backlink profile, and regularly updating your site to keep it relevant, you can start to see incremental improvements.


These improvements might be small at first, such as an increase in organic traffic or a higher click-through rate, but they are indicators that your efforts are paying off.


It's important to remember that SEO is a long-term strategy, and patience is key to achieving sustainable and significant results.


Summary


Ranking a website on Google is a multifaceted process that involves a deep understanding of SEO results— from the technical aspects of your site to the quality of the content you publish.


By focusing on creating a user-friendly site with rich, relevant results, and by staying engaged with the latest in content marketing, you can build links that not only drive traffic but also propel your site to the first page of Google faster.


Remember, SEO is not a one-time fix but an ongoing process. Keep your strategy dynamic, monitor your search console and analytics, and adapt to Google's algorithm changes. With dedication and the right approach, your site can soon enjoy higher rankings and increased visibility.


LeaseMyMarketing: Your Path to Top Google Rankings


Ranking higher on Google is a goal shared by many, but achieving it requires a nuanced understanding of SEO—from targeting competitive keywords to optimizing your page's content, every step is crucial.


This is where LeaseMyMarketing steps in. As a full-service digital marketing agency, our team brings a wealth of expertise and a personalized approach to each project, ensuring your site not only climbs the rankings but also maintains its newfound visibility.


With LeaseMyMarketing, you're getting superb SEO service as well as gaining a partner committed to your digital success.


Ready to see your site soar in Google's search results? Give us a call today, and let's start this journey together!


Frequently Asked Questions


How do websites get ranked on Google?


Websites are ranked on Google based on a complex algorithm that considers over 200 factors, including relevance to the search query, site quality, user experience, and backlinks. Google's primary goal is to provide the most relevant, useful, and trustworthy results to its users.


How much time does it take to rank a website on Google?


The time it takes to rank a website on Google can vary greatly, typically ranging from a few months to a year. This depends on factors like the website's age, competition in the niche, the effectiveness of SEO strategies, and the frequency of content updates.


Is it possible to rank # 1 on Google?


Ranking # 1 on Google is possible but challenging, especially for highly competitive keywords. It requires a well-executed SEO strategy, high-quality content, strong backlinks, and continuous optimization to align with Google's evolving algorithms and user preferences.


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