top of page

Why Isn't My Business Showing Up on Google? [How to Fix]

Ever find yourself searching for your business name in Google only to find it nowhere in sight? And so you ask: Why isn't my business showing up on Google?

These days, where local SEO is key to business success, ensuring your business's visibility on Google, including on Google My Business, is vital.

Unfortunately, this task can be both perplexing and frustrating, especially when you're trying to reach local customers and grow your business. Don’t fret, though. Because help is here.

So, keep reading because LeaseMyMarketing is here to guide you through enhancing your business's online presence and making sure your business not only appears in Google searches but also stands out.

Key Takeaways

  • Verifying your Google Business Profile is essential for visibility on Google Maps and in search results.

  • Regularly updating your business information and maintaining consistency across online platforms enhances local SEO and customer trust.

  • Actively gathering Google reviews and adhering to Google's guidelines boosts your business's online ranking and presence.

Why Google My Business is Important for Your Online Success

Puzzled business owners looking at a computer screen.

Google My Business (GMB) stands as a vital tool in digital marketing, especially for improving local SEO and increasing online visibility.

By meticulously managing your GMB listing, you provide potential customers with accurate and essential business details. This is especially important for businesses relying on local search results, such as service area businesses or small enterprises.

Moreover, GMB plays an important role in improving your overall search engine optimization (SEO). How?

Thanks to its platform that provides businesses the opportunity to build trust with their audience through customer reviews and interactions, businesses like pest control companies where customer experience is key consider this platform a must-have.

Why Doesn't My Business Show Up on Google?

A laptop screen showing Google's page on the screen

Struggling to figure out why your business isn't showing up in Google search results or on Google Maps?

True enough, this is a common challenge many businesses face. But once you figure out the reasons behind your lack of visibility, it gets better.

Let's explore some common culprits:

1. Unverified Google business profile

It's surprising how often this critical first step is overlooked. Many think that verifying your Google My Business listing is only done for formality’s sake, but this is, in fact, a fundamental aspect of local SEO strategy.

2. Incorrect business address or details

When it comes to your online presence, particularly in local SEO, the devil is in the details.

Having accurate business information is crucial. Getting that wrong—from inconsistencies in your business address, name, or phone number—can create a significant disconnect between your business and potential customers. And do you know what this means?

Aside from your business being incorrectly displayed in Google search results and Google Maps, this misinformation can directly impact your ability to attract more customers.

3. Google My Business listing suspension

Staying in line with Google's guidelines for your GMB listing is essential. Why?

Failure to adhere to Google's guidelines can lead to a suspension of your listing. This suspension could stem from a range of issues, from serious breaches of Google's policies to the presence of prohibited content within your business profile.

Such suspensions can affect how you show up on Google search results and Google Maps, as well as impact customer trust and your business's overall search engine optimization efforts.

4. Low local authority

A key player in the realm of local SEO is the concept of 'local authority.' This directly influences how prominently your business appears in search results, particularly on Google Maps and in local search queries.

This authority is largely shaped by factors like the volume and quality of Google reviews your business gets and the consistency of your NAP citations across various online platforms.

Having insufficient Google reviews or mismatched business details can reduce your local authority and lead to lower rankings in Google search and Google Maps. On top of that, potential customers will also have a hard time finding your business.

How Do I Put My Business on Google Maps?

A piece of paper showing the word in/visible

Getting your business on Google Maps is an important step in enhancing your online presence and reaching more customers.

By following these steps, you can ensure that your business is both visible on Google Maps and most importantly, optimized for better engagement and discovery.

Verify your Google business profile

For starters, the first essential step is to claim and verify your listing on Google My Business. Again, as simple as it is, it's a critical component for appearing in local search results and on Google Maps.

The process typically involves Google sending a five-digit code to your business address or via phone. Once received, click on ‘Enter verification code’ and key in the numbers into your Google My Business account.

Doing so will authenticate your business location and details. Once that’s done, your business profile will confidently appear in local search results and on Google Maps.

This, in turn, will help improve your business visibility, as well as enhance trust among potential customers who rely on Google search to find services like yours.

Remember, whether you're a bustling retail store or a specialized service area business, being verified on Google My Business is an indispensable step towards attracting more customers.

Optimize business information

Regularly reviewing and updating your business information is an essential step you need to do if you want your verified listing to show up in Google. This includes your business name, physical address, and contact details.

This step is crucial for ensuring that your business location is accurately represented on platforms like Google Maps.

By maintaining current and correct information, you can also avoid unrelated search queries and improve your visibility in specific categories. It's also vital for appearing correctly in search engines and high-quality online directories.

Do all this right and your business offers will be visible to the right audience.

Consistency across platforms

Achieving uniformity in your business listings across various online directories is another crucial step. It's important that your business name, address, and contact information are consistent, whether on Google My Business, high-quality online directories, or service area listings.

Besides bolstering your SEO efforts, this consistency will also enhance your credibility among users.

When your business profile matches across platforms, it resolves any confusion and helps in better search engine indexing. This, in turn, will improve your visibility on Google Maps and in search results.

Additionally, having enough NAP citations increases your credibility and can help you rank higher in Google. NAP citations refer to your business name and other information being mentioned anywhere in the web.

Gather Google reviews

Actively encouraging customers to leave reviews on your Google Business Profile is another powerful strategy. By having more Google reviews, you’ll enhance your business's credibility and significantly improve visibility, especially for businesses targeting specific service areas.

At the end of the day, these reviews act as social proof, bolstering your reputation among most users who rely on these testimonials to make informed decisions.

Remember, each online review contributes to a stronger online presence, helping your business show up more prominently on Google and in local search results.

What’s more, responding to these reviews, whether positive or negative, demonstrates your commitment to customer satisfaction and engagement.

Utilize Google Search Console

Leveraging this tool is essential for understanding and enhancing your online presence.

Google Search Console offers valuable insights into how your business performs in search engines by tracking your website's search traffic, identifying issues, and understanding how Google views your site.

So if you need help with your SEO strategies and want to make sure your business is optimized for Google's guidelines and shows up effectively on Google, make it a point to use this tool regularly.

The same goes for established businesses or small start-ups. Integrating Google Search Console into your digital strategy is key to improving your visibility and staying ahead in search results.

Follow Google's guidelines

Instead of showing up on Google, you’ll end up having a suspended listing if you fail to comply with Google's guidelines. Regularly reviewing and adhering to these guidelines is crucial to maintaining your business listing on platforms like Google Maps and Google Business Profile.

This means keeping your business information accurate, following the rules for Google Shopping if applicable, and using a keyword-optimized business name appropriately.

Keep in mind that Google only supports businesses that maintain quality listings and penalizes those that don't. As such, staying informed and compliant with their guidelines is key to keeping your business visible and successful on Google.

Engage in local SEO practices

To maximize your local SEO effectiveness, it’s essential to employ relevant keywords that will optimize your Google My Business profile. You can do this through keyword research and by choosing specific keywords that accurately reflect your business and its location.

Doing so ensures your business listing is optimized for searches related to your primary category, services, and area.

Also, don’t forget to include important keywords in your business description section and ensure they are relevant to the categories you’ve selected in your Google Business Profile account.

This targeted approach will help your business stand out in local search results on Google Maps and Google Search, attracting more customers to your small business or specific office space. On top of that, it would also help avoid any unrelated search query about your business.

Contact Google support for help

Encountering challenges with your Google Business Profile? Don't hesitate to reach out to Google support.

Whether it's a query about your listing, issues with showing up on Google, or needing assistance with Google business profile categories, the support team is there to help.

They can provide valuable guidance on adhering to Google's guidelines, and offer solutions if you're facing problems with your business profile, especially if your business operates in multiple locations or has different suite numbers.

Remember, seeking help from Google support can provide clarity and direction, ensuring your business maintains a solid online presence.


Any business owner would like to see their business name in Google and for a good reason.

These days, ensuring your business is visible on Google is pivotal for success. The good thing is that you don’t need to go through this challenge blindfolded.

Equipped with the right strategies—from verifying your Google Business Profile to engaging in effective local SEO practices, you can significantly enhance your business's online presence, making it easier for potential customers to find and connect with you.

Expert Solutions from LeaseMyMarketing

Looking to get your business noticed on Google but don’t have time to go through all the strategies? LeaseMyMarketing is here to help you every step of the way.

From crafting an impeccable Google Business Profile to deploying cutting-edge SEO tactics and ensuring your business details are pitch-perfect across the web, we've got you covered. We're all about personalizing our approach to fit your unique needs.

Why wait to get noticed? Give LeaseMyMarketing a call today for a free consultation, and let's start paving the path to your business's success.

Frequently Asked Questions

How do I get my business to appear on the top of Google search?

To get your business to appear on Google search, create and verify your Google My Business (GMB) listing. This involves providing accurate business details, such as name, address, and contact information.

Additionally, you’ll have to optimize your GMB profile with relevant categories, keywords, and quality images. Regularly updating your listing and encouraging customer reviews can also help.

Why isn't my business showing up on Google after verification?

If your business isn't showing up on Google even after verification, it could be due to data inconsistencies, low local authority, or a delay in Google's indexing process.

As a remedy, ensure your NAP citations are consistent across the web, and actively work on increasing your Google reviews. Sometimes, it may just require a little patience for Google to process and display your updated information.

How long does it take for your business to show up on Google?

The time it takes for a business to show up on Google after setting up a Google My Business profile can vary. Typically, it can take a few days to a few weeks.

The verification process, which often involves receiving a postcard by mail, can add to this timeframe. Once verified, the listing should appear relatively quickly, provided all the information is accurate and consistent across the web.


Get all your marketing tips, trends, and best practices.

Never miss a posting by subscribing to our monthly newsletter.

bottom of page