Technical SEO: The Backbone of Your Website's Online Presence
Ensure Smooth Crawling and Indexing with Our SEO Expertise
93% of online experiences begin with a search engine
With search engines being the primary starting point for most online experiences, having a solid technical SEO foundation is crucial. Optimize your website's crawling and indexing to improve visibility and drive organic traffic.
Strengthen Your Website's Security and Trustworthiness
Secure and trustworthy websites are critical to both the user experience and search engine rankings. Technical SEO can help identify and address potential vulnerabilities, ensuring your website maintains a strong reputation, and gains the trust of both users and search engines.
Improve Mobile-Friendliness for Greater Reach
With the majority of web traffic coming from mobile devices, it's essential to optimize your website for mobile users. Technical SEO includes mobile-friendliness checks and adjustments, ensuring your site delivers a flawless user experience across various devices and screen sizes.
Understanding Technical SEO: The Silent Powerhouse Behind Your Business's Online Success
Technical SEO is an integral part of Search Engine Optimization that works behind the scenes, quietly shaping your website's compatibility with search engine algorithms and user expectations.
With research suggesting that 53% of users abandon sites that take longer than three seconds to load, it's clear that the power of technical SEO lies in its ability to enhance page speed, one of the many aspects impacting your business's online visibility and organic search performance.
Foundation layer
Technical SEO acts as the bedrock for your website. By optimizing aspects like crawl budget, which dictates how often and how many pages search engines crawl, technical SEO prepares your website for better interaction with search engines and users. This creates a strong foundation, given that Google alone handles over 8.5 billion searches per day.
SEO compliance
It aligns your website with complex search engine algorithms. By optimizing title tags, meta descriptions, and other elements, technical SEO increases compatibility with crawlers and enhances the potential for better rankings. Considering that 75% of users never scroll past the first page of search results, the importance of such alignment is clear.
Data management
Technical SEO facilitates efficient handling of structured data and XML sitemaps, helping search engines understand your website content better. For businesses targeting multiple geographical locations or languages, our technical SEO services ensure correct hreflang implementation. This step is critical as it tells search engines which language you are using on a specific page, which helps improve the user experience and your website's visibility in different regions.
User journey optimization
Technical SEO enhances the user journey by addressing elements like site structure and page speed. As a result, bounce rates tend to decrease while engagement increases, given that a mere 1-second delay in page response can result in a 7% reduction in conversions.
Future-proofing
Technical SEO future-proofs your website, preparing it for evolving search engine algorithms and user behavior trends. With its focus on mobile optimization and core web vitals, it's essential to note that nearly 60% of all online searches now occur on mobile devices, highlighting the need for mobile-friendly websites.
Website health
Technical SEO audits are essential for maintaining the health of your site. These audits identify and fix issues like broken links, duplicate content, and other technical issues, which could harm your site's performance or search engine rankings.
8 Key Aspects of Our Technical SEO Services
Our Technical SEO services at LeaseMyMarketing are comprehensive and cover every aspect of your website's performance and visibility on search engines. Each service we provide is meticulously planned and executed, based on cutting-edge industry practices and trends.
In-depth technical SEO audit
A well-optimized website starts with an effective technical SEO audit. At LeaseMyMarketing, we use a systematic approach to assess your website's SEO configuration and uncover any shortcomings.
Our comprehensive SEO audits are the first step in our journey of transforming your site into a search engine favorite. These audits touch on various elements crucial to your site's performance, such as:
Site speed
Slow-loading web pages are a deterrent to both users and search engines. Our technical SEO specialists meticulously analyze every element that could affect your site speed, from heavy images to inefficient code. We work to enhance your page speed, ensuring your website delivers a quick and seamless experience to users and ranks favorably in search engine algorithms.
Site architecture
The way your website is structured can significantly impact its visibility on search engines. Our team develops an optimal site architecture, ensuring each web page is appropriately linked and accessible.
Indexing status
We also employ Google's URL Inspection Tool to check specific URLs' indexing status and visibility, ensuring each page on your site can be efficiently crawled and indexed by search engines.
Meta tags
Meta tags are a crucial part of your website that communicate with search engines, providing information about your web pages. Our technical SEO services cover the creation and optimization of meta tags, including meta descriptions and title tags. We ensure your meta tags are effectively configured, providing search engines with the relevant information they need about your content.
Keyword research and backlink analysis
Understanding and optimizing your site's keyword usage and backlink profile is pivotal to strengthening your online presence. These two facets work in harmony to improve your website's authority and alignment with user search intent.
Refined keyword research
Keyword research forms the basis of your SEO strategy. Our SEO specialists delve deep into your industry trends, customer behavior, and competition to identify keywords that resonate with your target audience. We meticulously incorporate these keywords into your content, making sure that it aligns with search queries and draws relevant traffic.
Advanced backlink analysis
Backlinks are critical in establishing your website's credibility and improving your search engine ranking. We perform comprehensive backlink analyses to help you understand your online authority and develop strategies for acquiring high-quality backlinks from reputable sources.
Enhancing search visibility
Boosting your website's visibility on search engine results pages (SERPs) is a multi-faceted task that requires both technical prowess and creative ingenuity. Our approach focuses on two powerful tools for driving organic traffic and enhancing user engagement.
Rich schema markup
Schema markup helps search engines understand your web page's content more effectively, improving your visibility on SERPs. We expertly create and implement schema markup, enabling search engines to display rich results for your website and improving your click-through rates.
Google Discover
The Google Discover feature offers users a feed of content that aligns with their interests, even without them making a search query. With our in-depth understanding of Google's guidelines, we can optimize your website for Google Discover inclusion, leading to more visibility and an increase in organic traffic.
Managing Google penalties and website migration
Proactively managing potential roadblocks, such as Google penalties, and ensuring a seamless website migration are integral to a comprehensive technical SEO strategy. Both these aspects require expert handling and precise execution to safeguard your site's performance and search engine rankings.
Averting Google penalties
Google penalties can significantly affect your website's visibility. Our team constantly stays updated with the latest Google algorithm changes to prevent any penalties. If your site does get penalized, we quickly intervene using Google Search Console, identifying the issues and implementing corrective measures to restore your site's ranking.
Seamless website migration
Migrating your website can be an intricate process, and if not done correctly, it could affect your site's SEO. Our technical SEO services include an SEO-friendly website migration, from mapping all changed URLs to managing 404 pages. We take care of everything to ensure that your website migration doesn't disrupt your search visibility.
Seamless search engine optimization for maximum visibility
Technical SEO forms the backbone of a robust SEO strategy. Our expertise enables us to configure your site in a way that makes it easy for search engines to crawl and index. By optimizing internal and external links, implementing structured data, and adhering to search engine guidelines, we ensure that your website ranks high in search results, boosting your organic traffic.
Sitemaps and Robots.txt
A well-structured XML sitemap and a correctly configured robots.txt file are integral for guiding search engines through your site. We create and optimize these files to ensure that search engines understand the structure of your site, facilitating efficient crawling and indexing.
Internal linking
Internal links are a potent tool for enhancing your website's SEO. Our team ensures a balanced and strategic use of internal links on your site, spreading link equity across multiple pages and improving your overall site's SEO performance.
Google Analytics and Google Tag Manager integration
Understanding your website's performance is key to refining your SEO strategy. We integrate Google Analytics and Google Tag Manager into your website, enabling you to track various metrics and get insightful data about your site's performance. This information is invaluable in understanding your audience and tailoring your SEO efforts to meet their needs.
Mobile-first indexing
The growing prevalence of mobile devices has led to a mobile-first approach in web indexing. We conduct rigorous mobile SEO audits to ensure that your site is mobile-friendly and is ready for mobile-first indexing. From optimizing page elements to ensuring lightning-fast load times on mobile, we have got you covered.
User experience prioritization services
Google's Core Web Vitals are a set of metrics that measure user experience on a webpage, including load time, interactivity, and visual stability. We analyze and optimize these vitals, ensuring your web pages not only rank higher in search results but also provide a superior user experience.
Here's why we should be your first choice:
Expertise and knowledge
Our seasoned SEO professionals understand the intricacies of search engine algorithms, technical SEO audits, Google Analytics, and more. We're adept at managing both on-page SEO and off-page SEO, ensuring your entire site is optimized for maximum performance.
Google search console mastery
We leverage Google Search Console to its fullest potential, using it to identify and fix technical SEO issues, monitor your site's performance, and understand how search engines interact with your site.
Full-scale SEO execution
Our team ensures all elements of your site, including internal links, XML sitemap, page elements, and site structure, are optimized. We conduct thorough technical SEO audits to pinpoint issues like broken links and duplicate content, and promptly address them.
Progressive SEO methodologies
We employ advanced tools like Bing Webmaster Tools, coupled with industry-leading techniques, to ensure your site meets the highest SEO standards. We have extensive experience dealing with JavaScript files, redirect chains, canonical tags, and more, allowing us to optimize even the most complex aspects of your site.
Core web vitals optimization
We understand the importance of user experience, which is why we prioritize optimizing core web vitals scores. Whether it's improving site speed, ensuring mobile search compatibility, or addressing URL parameters, we leave no stone unturned.
Performance monitoring and adjustment
SEO is not a one-and-done process. We continuously monitor your site's performance, adjusting strategies as necessary to maintain and improve your Google rankings. Our team keeps track of important pages, checking their crawl budget and load times, and making data-driven decisions to boost their performance.
Structured data and CMS expertise
Our team is skilled in handling structured data, making it easier for search engines to understand and index your content. We also work with a range of content management systems, enabling us to provide technical SEO services tailored to your specific platform.
Comprehensive service
At LeaseMyMarketing, we go beyond merely fixing technical SEO issues. We adopt a meticulous approach that covers every aspect of your site's performance and potential for optimization. From enhancing crawl budget to refining site structure, we work towards raising your overall organic search performance and ensuring the long-term success of your online presence.
