Your Brand Is Your Reputation
Branding Your Small Business
Branding extends far beyond the marketing of a “brand name” designer jeans and other products. Your company's brand represents your market identity—who you are, what you do, what kind of quality you provide, your reputation, trustworthiness, and more. This sometimes involves creating a differentiated name and/or image—often using a logo and/or a tag line in order to establish a presence in the consumer's mind and attract and keep customers.
Not sure your small business needs branding? As a small business, we would argue that you have more competition than the "big" brands. That means your business needs branding even more. However, all too often small businesses don't take branding seriously. That's good news for you. With a good brand strategy you can easily stand out as a market leader.