Nearly 80% of the US population are active social media users. That accounts for about 247 million people. And that’s the reason social media marketing is one of the most vital aspects of a digital marketing strategy.
Imagine the number of your prospects as well as existing customers you will be missing out on if you don’t establish your contractor business’ social media presence. Before you even begin, it’s important for you to plan a social media strategy.
In this blog post, we'll take a look at how you can build a winning social media strategy for your contractor business.
How To Build A Winning Social Media Marketing Strategy?
Here are the quick steps that you need to keep in mind while planning your contractor business’ social media marketing strategy:
Set Your Social Marketing Goals
Research Your Target Audience
Analyze The Competition
Optimize Your Social Media Profiles to the Fullest
Post-High-Quality Meaningful Content
Assess Your Results
Set Your Social Media Marketing Goals
Before you even begin planning a strategy, you need to set your social media marketing goals. What’s the end-game?
Before you invest in hiring a graphic designer or a social media marketer, you need to make sure that you've set meaningful and realistic social media marketing goals. Is your goal to have 6,000 followers on Facebook or is it just to leverage your Facebook page to run paid social media campaigns?
Setting realistic goals is the only way you and your team will be able to achieve them in a timely manner. If they are unrealistic, you will face disappointments, leading to a lack of motivation.
Research Your Target Audience
As a contractor business, your main audience would be people in your neighborhood areas.
But if you want to attract them on social media platforms, you need to know which platforms they are active on the most. Don’t make plain assumptions.
Once you have a better idea of what platforms you should be on, you will be able to target your audience at the right place at the right time.
Analyze The Competition
There are several contractor companies who are already harnessing social media platforms to the fullest.
They might have already applied various tactics. Some of them might have failed, whereas some of them might have worked perfectly.
Hence, it's time you took a look at their channels and analyzed their marketing campaigns in order to have a better understanding of what's working for them and what's not.
This will help you avoid the tactics that are totally useless and won’t do you any good. Additionally, you will have a better idea of the steps you need to take in order to establish your own dominance.
Optimize Your Social Media Profiles To The Fullest
If your social media profiles aren’t optimized, you will be positioning yourself as a business that’s not reliable and trustworthy.
You need to fully complete your profiles, adding in every small piece of information about your contractor business on your social media channels. This will not only help you appear more credible, but your users will be able to interact with you in ways that appeal to them.
Write Compelling Bios
Add High-Quality Cover Or Banner Images
Add Buttons
Upload Attractive Profile Picture
Add Your Business’s Website Link
Add Your Business’ Address, Phone Number, Opening Hours, etc.
Post-High-Quality Meaningful Content
Why should your potential customers get in touch with you?
Why should they give your business a chance or follow you on social media channels?
You need to give them a reason.
The secret to making your potential customers follow and interact with your business is by adding value to their lives. Sometimes that value is informational, but sometimes it might be entertainment as well.
Create custom-tailored (for different platforms) high-quality content that will help solve your audience’s problems, ultimately making them get in touch with you. Or, you can simply curate content you come across like this entertaining squirrel video.
Don't be afraid to have fun.
Track Results
If you don’t really know where you currently stand, you will be lost. Chances are you might be spending thousands of dollars on your social media marketing campaign, only to know that it’s not working effectively.
You’ll simply be wasting money.
By taking a look at the statistics, you will learn where you currently stand and the changes you need to make in order to turn the campaign more effective. We do this my importing our social media statistics into our client's marketing dashboard.
Conclusion
Social media marketing is one of the most effective ways of attracting a wide range of potential customers to your contractor business. But you need to do it right.
And that’s exactly why you need to keep in mind the above-mentioned points while building a social media strategy for your contractor business.
If you're looking to grow your contractor business, take the first step today, and learn how we can help with our all-in-one contractor marketing platform.