Family-Owned Online Retailer Outranks Major Competitors Walmart, Amazon, and Cabela's
Background
The site owner operates a family-owned outdoor clothing retail business. The goal was to increase online visibility and outrank major competitors like Walmart and Cabela's for high-value keywords related to briar-proof clothing.
Strategy
Website Redesign
We gave the website a complete makeover to make it look modern and enhance the user experience, complete with a fully responsive design.
Keyword Research & Competitor Analysis
We conducted extensive keyword research and competitor analysis to identify the best keywords related to briar-proof clothing, aiming to drive relevant traffic and conversions.
Content Audit & Gap Analysis
We performed a content audit and gap analysis to pinpoint easy-win opportunities for ranking as the starting point for our SEO campaign.
On-Page Optimization
We optimized page titles, meta descriptions, and headers while continuously monitoring and fixing technical issues.
Enhancing Internal Linking
We developed a strategic internal linking structure to distribute SEO value across the site and improve user navigation.
Content Strategy
We created an effective content strategy focused on optimizing product pages for transactional keywords and producing high-quality supporting SEO content to enhance topical authority.