RESULTS
RESULTS
Timeframe: February 2024 to February 2026
An independent craft brewery started SEO with LMM in February 2024. Two years later, the brewery drew an estimated 45,132 monthly visits from Google, up from 10,905, and ranked on Google's first page for 1,886 keywords, up from 175.
Monthly Organic Traffic (estimated)
Before (February 2024): 10,905
After (February 2026): 45,132
Change: +314%
Traffic From New Customers (searches without the brewery's name)
Before (February 2024): 726
After (February 2026): 37,170
Change: 51x
Page 1 Google Keywords
Before (February 2024): 175
After (February 2026): 1,886
Change: +978%
Google AI Overview Appearances
Before (February 2024): 0 (Google launched AI Overviews in May 2024)
After (February 2026): 1,528
Change: +1,528
RESULTS
RESULTS
BACKGROUND
This independent craft brewery had built a strong following, and nearly all of its Google traffic came from people who already knew its name. In February 2024, 93% of its search visits were branded. The brewery partnered with LMM to reach beer drinkers who hadn't discovered it yet.
CHALLENGES
Growth capped by name recognition
The brewery's search traffic depended on people typing its name. Drinkers searching for local breweries, taprooms, or beer styles found competitors first, so the brewery missed customers who had never heard of it.
A crowded craft beer market
Thousands of breweries compete for the same searches, alongside national brands, review apps, and travel guides. Those sites hold years of authority and fill most first-page results.
Beer content everywhere sounds the same
Generic articles about beer styles and brewery visits flood Google. The brewery needed content with real brewing knowledge behind it to earn rankings over that noise.
STRATEGY
Four expert articles a month
Our writers publish four articles every month, each built around a question beer drinkers type into Google. Steady output gives Google fresh reasons to crawl the site and rank it for a widening set of searches.
A thought leadership partnership with the brewing team
Our team develops each topic with the brewery's own experts. Their brewing experience shapes the answers, which gives Google and readers the firsthand knowledge they look for.
On-page optimization
We refined page titles, meta descriptions, headings, and internal links across the brewery's core pages and articles. Clear signals help Google match each page to the search it should answer, and internal links carry authority from articles to the pages that drive visits and sales.
Technical SEO and schema markup
We resolve technical issues surfaced in ongoing site audits and added schema markup that labels the brewery, its beers, and its articles in a structured format. Search engines and AI assistants read that markup when they decide which sources to show.
TESTIMONIALS
WHAT WE SAW
Search started bringing in new drinkers
Visits from searches without the brewery's name grew from an estimated 726 to 37,170 a month. Branded searches now make up 18% of the brewery's Google traffic, down from 93%, so most visitors today are discovering the brewery for the first time.
The same content now feeds AI answers
Google added AI Overviews to US search in May 2024. By February 2026, the brewery appeared in 1,528 of them, drawn from the expert articles and structured markup our team built for traditional search.
Page 2 holds the next wave
Keywords in positions 11 to 20 grew from 98 to 2,291, the largest pool sitting just short of the first page. Our team treats that list as the roadmap for upcoming articles and page updates.
CONCLUSION
Your regulars already know your name, and new customers search for what you make. This brewery reached those new customers by pairing four expert articles a month with steady on-page and technical work, and grew its estimated monthly Google traffic from 10,905 to 45,132 in two years. We can map the same approach for your brewery, restaurant, or hospitality brand.
FAQ
Can SEO help a craft brewery get new customers?
Yes. This brewery grew its monthly Google visits from people who didn't search its name from an estimated 726 to 37,170 in two years. Content that answers beer drinkers' questions puts your brewery in front of people who haven't heard of you yet.
How long does SEO take for a brewery?
This brewery quadrupled its estimated monthly Google traffic over 24 months of consistent publishing and optimization. Plan on a program of a year or more if you want to compete with national brands and review sites.
Can a brewery appear in Google AI Overviews?
Yes. This brewery appeared in 1,528 Google AI Overviews by February 2026. Expert-written articles and schema markup make your content easy for AI systems to trust and cite.