RESULTS
RESULTS
RESULTS
Our client wanted a larger, local Facebook community of adoption-ready pet lovers; a Page-Likes campaign powered by authentic puppy-play Reels and warm photo posts delivered 6,239 new followers in 90 days from 74,862 impressions and 10,935 clicks (14.61% CTR), with 28% of 19,130 video views arriving organically.
RESULTS
June 2025 – August 2025
8,324 paid new Page Likes (+46 organic) — 8,829 total added
10,935 clicks from 74,862 impressions → CTR 14.61%
Average CPC: $0.13
Estimated Cost per Paid Like: ~$0.17
19,130 video views — 28% organic (5,334)
13,199 post engagements at a 2.75% engagement rate
79,642 unique page impressions — 10,655 organic (13.4%)
Efficiency lens (derived): estimated spend ≈ $1,422; implied CPM ≈ $19; click→like rate ≈ 76% (8,324 / 10,935).
BACKGROUND
Within the pet industry—from ethical breeders and rescues to shelters and pet-adoption programs—success depends on trust, transparency, and community reach. The objective here was simple: use Meta to rapidly grow a qualified local follower base so adoption updates, educational content, and eligibility steps reach the right families at the right time.
CHALLENGES
Hyper-local scaling
Reach families within a single state/region without saturating the audience.
High trust threshold
Prospective adopters need proof of welfare standards, health checks, and early training/socialisation.
Lean production
Rely primarily on authentic photos and short “pets being pets” clips rather than studio content.
STRATEGY
One objective
Page Likes. All creative, targeting, and delivery settings were engineered to acquire qualified followers at the lowest sustainable cost.
TESTIMONIALS
WHAT WE SAW
Attention converted into followers. A 14.61% CTR with ~$0.17 per paid like indicates strong message–market fit for pet-adoption content.
Paid seeded organic. 28% of all video views and 13% of unique page impressions were organic, showing that authentic pet footage travels beyond ads through shares and return visits.
Authenticity outperformed polish. Simple, joyful clips of “pets being pets” reliably beat more formal assets in both cost and engagement.
CONCLUSION
For the pet industry, a disciplined, Page-Likes-first Meta program—tight local targeting, emotion-led creative, and clear cost controls—can quickly build a large, trusted, and responsive audience at very low cost. Beyond paid efficiency, the approach generates a durable organic halo (more than one in four video views were organic), proving that focused distribution + authentic storytelling can scale community and set the stage for stronger response to future adoption announcements, foster campaigns, and pet-care initiatives.