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Data Processing

Family-Owned Online Retailer Outranks Major Competitors Walmart, Amazon, and Cabela's

RESULTS

Organic Keywords

Timeline:

Before:

After:

Change:

2.5 years​

878

4,673

+423%

Organic Traffic

Timeline:

Before:

After:

Change:

2.5 years​

1,904

5,526

+190%

Online Sales

Timeline:

Before:

After:

Change:

2.5 years​

--------

--------

+42%

BACKGROUND

The site owner operates a family-owned outdoor clothing retail business. The goal was to increase online visibility and outrank major competitors like Walmart and Cabela's for high-value keywords related to briar-proof clothing.

STRATEGY

Website Redesign

We gave the website a complete makeover to make it look modern and enhance the user experience, complete with a fully responsive design.

Keyword Research & Competitor Analysis

We gave the website a complete makeover to make it look modern and enhance the user experience, complete with a fully responsive design.

​Content Audit & Gap Analysis

We performed a content audit and gap analysis to pinpoint easy-win opportunities for ranking as the starting point for our SEO campaign.

On-Page Optimization

We optimized page titles, meta descriptions, and headers while continuously monitoring and fixing technical issues.

Enhancing Internal Linking

We developed a strategic internal linking structure to distribute SEO value across the site and improve user navigation.

Content Strategy

​We created an effective content strategy focused on optimizing product pages for transactional keywords and producing high-quality supporting SEO content to enhance topical authority.

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