You’ve tightened up your site, added fresh content, and collected solid reviews… yet somehow the business is a little closer to the searcher, and still shows up higher on Google Maps. It’s a frustrating moment, and it usually leads to a bigger realization: understanding local SEO proximity factors plays a major role in how often customers find you. Google relies on a trio of signals in local search—relevance, prominence, and proximity—and that last one has taken on even more
