If you’re ready to level up your marketing strategy in 2022, here are the top 5 trends to harness to grow your business.
Hello, 2022! If you’re starting out the year analyzing budgets and determining your new digital marketing strategy, it can be hard to finalize anything with still so much uncertainty surrounding the pandemic, global trends, and the advances we continue to see with technology.
To help you stay on top of your game, our expert team sat down and we picked the top five digital marketing trends we should all be watching for in 2022 and how they can potentially impact your business.
Top 5 Digital Marketing Trends in 2022
1. AI Data-Driven Decisions
Artificial intelligence (AI) continues to transform how we live and do business. From voice search engine optimization and chatbots, AI allows customers to receive automated and personalized experiences.
Additionally, AI data will also help businesses with certain marketing strategies. AI will continue to help businesses gather enough data to predict consumer behavior in order to develop marketing strategies. Plus, AI will help with day-to-day tasks, such as reducing cart abandonment, suggesting targeted content automatically to web visitors, and helping save money by automating administrative tasks.
2. Video Marketing
We know this isn’t necessarily anything new, but video marketing will be more important than ever in 2022 when developing your marketing strategy. More than 70% of consumers stated that they shared a brand’s video and more than 50% say they feel more confident buying a product once they watched a video about that product.
And search engines, like Google, are pushing sites with videos up higher in search results because of the demand for videos.
3. Content Marketing
Content marketing has always been an important part of a marketing strategy, but now with so many businesses establishing their online presence due to the pandemic, content is truly king when you want to establish your authority in a crowded market.
But it shouldn’t just be any kind of content. With consumers always being swamped with advertisements and information, you want content that is going to stand out. It’s important to make your content optimized with keyword strategies, but content should also be intentional, helpful, and educational so you can build an authentic, long-lasting relationship with consumers.
If it’s blogs or videos, make sure that you track the data. Conduct some A/B testing to see what your target consumers like and don’t like so you can always be making informed adjustments and decisions.
4. Messaging Apps
Messaging apps are one of the best ways to reach your consumers directly. WhatsApp alone has more than 2 billion users worldwide, and Facebook Messenger clocks in with more than 1.3 billion users.
Messaging apps can boost your marketing strategy in several ways:
Allow consumers to receive information about their orders
Allow customers to ask questions about products and services
Host contests and share promotions to get your brand to go viral
Understanding your target audience is key to determining which messaging app you should utilize.
5. Augmented Reality
Yes, we’re talking about virtual reality in 2022 as part of your marketing strategy! Augmented reality is growing in popularity and there are already a number of companies that are creating one-of-a-kind experiences for users.
For example, virtual users can “try on” certain products and brands without even going into the store or having the products delivered to their homes. One of the most common implementations of this is allowing consumers to “try on” glasses by uploading a photo or using their camera.
Even IKEA allows consumers to upload a photo in order to see how a new couch or bed would look in their home.
What’s Your Marketing Strategy in 2022? Let’s Discuss It Together!
If these top 5 marketing trends for 2022 have your wheels turning, but you’re not quite sure where to start, contact LeaseMyMarketing. We’ll take a look at your current digital marketing strategy, pull the data on your current performance, and customize a marketing strategy that’s best for you.