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Writer's pictureBarry Sheets

Ten Signs It’s Time to Outsource Your Social Media Marketing

overwhelmed businesswoman

Managing social media while running a business can feel like juggling knives—one wrong move, and everything could fall apart. 


With platforms and trends changing so quickly, it’s no surprise that many business owners find themselves overwhelmed. If your social media efforts are starting to feel like a burden or you’re not getting the results you want, it may be time to consider outsourcing.


Let’s take a look at some of the signs it’s time to outsource your marketing to a professional agency and take some of that weight off your shoulders.


Key Takeaways


  • Social media evolves quickly; outsourcing helps you stay relevant and leverage new platforms or trends.

  • A professional agency can refresh strategies to improve engagement and generate a higher return on investment.

  • Outsourcing social media management allows you to focus on core business activities while experts handle the daily grind.


1. You Can’t Keep Up with Trends


Social media moves fast—algorithms change, new platforms emerge, and content trends evolve in the blink of an eye. What worked last year, or even last month, might not be effective anymore. Trying to keep up with everything while running your business can feel impossible.


Take TikTok, for example. Back in 2019, it was mostly seen as a platform for teenagers, but today, it’s a major player in marketing for all kinds of brands. If you didn’t jump on the trend early, your brand could have missed out on millions of potential eyes.


Outsourcing to a social media marketing agency means you don’t have to worry about staying ahead of the curve. Agencies specialize in following the latest trends, such as the rise of short-form videos, interactive content, and changes in algorithms like Instagram’s push toward more video over static images.


A dedicated team ensures your brand remains relevant and adaptable, saving you the stress of constantly needing to adjust your approach.


Example: Let’s say you run a local restaurant. You might be great at creating beautiful food posts, but did you know Instagram’s latest algorithm heavily favors Reels (short videos) over photos? A social media agency would spot this trend and shift your strategy, suggesting you post behind-the-scenes cooking videos or short recipe tips to stay visible.


2. Engagement Rates Are Declining


A noticeable drop in likes, comments, and shares is a clear indicator that your content is no longer connecting with your audience. This decline could be due to outdated content, poor targeting, or algorithm changes. When engagement dips, it’s a sign that something needs to change, but identifying the problem can be tricky.


Outsourcing to a social media agency brings a fresh perspective. They analyze your current approach, tweak your content, and develop strategies to reignite interest—whether it’s creating interactive posts, refining hashtags, or experimenting with new formats like polls or videos.


Example: Suppose your landscaping company’s Facebook posts used to get dozens of comments but have recently become ghost towns. A marketing agency might recommend switching to Instagram Stories with interactive polls or giveaways to boost engagement and reintroduce your brand to followers in a new, exciting way.


3. You Lack a Clear Strategy


Posting sporadically or without a solid plan is like driving without a map—you may be moving, but you’re not sure where you’re going. Without a strategy that ties social media efforts to your business goals, it’s easy to waste time, miss opportunities, and fail to see measurable results.


Agencies provide a targeted, data-driven strategy. They’ll help define your audience, choose the right platforms, plan content, and set measurable goals so every post works toward building your brand and driving engagement.


Example: If you’re a local gym owner, posting random workout tips is fine, but an agency could craft a strategy targeting new memberships. They’d recommend specific content for fitness challenges, video testimonials, and location-based ads to get people through your doors.


4. You Don’t Have Time to Manage Social Media


woman holding a clock in front of her face

Running a business means your to-do list is already packed, and social media management can be incredibly time-consuming. Between creating posts, responding to comments, tracking metrics, and staying on top of trends, it’s easy to see how social media can turn into a full-time job.


Outsourcing allows you to focus on what you do best—running your business—while professionals handle content creation, scheduling, and engagement.


Example: Imagine running an eCommerce store. Instead of spending hours responding to customer DMs or designing posts, a social media agency can manage all that, freeing you to focus on inventory, sales, and customer service.


5. Your Competitors Are Outperforming You


If your competitors are gaining more traction online—whether through higher engagement, a larger following, or more visible content—it’s a clear sign that they’ve figured out something your brand may be missing. Watching your competitors outshine you can be frustrating, especially if you're unsure what’s causing the gap.


Agencies can help analyze your competitors' strategies and provide insights to craft a plan that positions your brand more competitively. From optimizing your content to leveraging paid ads, they’ll help you catch up—and even surpass—your competition.


Example: Let’s say you own a beauty brand, but a competitor is consistently getting more likes, comments, and shares. A social media agency could help you identify their tactics, such as influencer collaborations or targeted Instagram ads, and create a more effective, results-driven strategy to level the playing field.


6. You’re Not Seeing ROI


One of the clearest signs it’s time to outsource your marketing is when your social media efforts aren’t producing measurable results. Whether you’re aiming for more leads, increased website traffic, or brand awareness, if you’re not seeing a solid return on investment (ROI), it might be time to bring in the pros.


Agencies use data and expertise to fine-tune your strategy, ensuring your marketing dollars are well-spent.


Example: A small law firm may be spending money on Facebook ads but isn’t seeing an increase in consultations. A social media agency could optimize targeting, improve ad copy, and utilize LinkedIn ads to attract more high-quality leads, providing a better ROI.


7. Your Internal Team Is Burnt Out


man lying down on desk, burned out

When your in-house team is juggling too many tasks, adding social media management to their workload can quickly lead to burnout. They might start missing deadlines or producing lower-quality content, which can harm your brand’s presence.


Outsourcing allows your team to focus on more strategic initiatives while an external agency handles the daily social media grind, bringing fresh energy and consistency to your online presence.


Example: A pest control company’s team may already be busy with customer service and fieldwork. By outsourcing social media, they can avoid the stress of managing posts while keeping their online presence strong and engaging.


8. You Struggle with Content Creation


Creating fresh, engaging content on a regular basis can be a challenge, especially when you’ve exhausted all your ideas or lack the time for creative brainstorming. Stale or repetitive posts can cause your audience to lose interest.


Agencies bring in a team of creative professionals who specialize in producing diverse, high-quality content to keep your social media feed engaging and relevant.


Example: A construction firm might struggle to consistently create posts that stand out. A social media agency could showcase behind-the-scenes videos, client testimonials, and time-lapse footage of projects to keep the content dynamic and engaging.


9. You’re Missing Opportunities


Social media offers countless opportunities to grow your business, from leveraging paid ads to boosting organic reach. However, a lack of time or expertise can cause you to miss these chances to connect with potential clients or grow your brand.


Agencies are skilled in identifying and capitalizing on opportunities, ensuring your business maximizes its social presence.


Example: A life coach might not have the time to run Facebook ads or engage followers in meaningful discussions. A social media agency could help by running targeted ad campaigns and building community engagement through interactive posts.


10. You Lack Access to Analytics Tools


Tracking and analyzing your social media performance requires advanced tools that can be both costly and complex. Without these tools, you may be flying blind when it comes to optimizing content, understanding your audience, and measuring ROI.


Agencies have access to premium analytics tools and the expertise to interpret the data, providing you with clear, actionable insights without the need for expensive subscriptions.


Example: A wellness spa might not have the budget for advanced social media analytics. A social media agency could step in, using tools to track customer engagement and adjust campaigns for better results.


Take the Stress Out of Social Media—Let Us Help


Handling social media doesn’t have to be a headache. With LeaseMyMarketing, you’ll get a dedicated team of experts who manage everything from content creation to analytics—so you can focus on what matters most: growing your business. 


If you need fresh ideas, a more strategic approach, or simply more time in your day, we’ve got you covered. Let us take your social media to the next level with smarter strategies and better results. 

Reach out today to get started!


Frequently Asked Questions


When should you outsource your marketing?


You should consider outsourcing your marketing when your team is overwhelmed, engagement is declining, or you’re struggling to keep up with trends. Additionally, if you’re not seeing a clear ROI or lack the time to manage social media effectively, it’s a strong sign to bring in professionals.


How do you know when to outsource?


Signs include falling behind competitors, lacking a cohesive strategy, declining engagement, or feeling burnt out from managing too many tasks. If these issues persist, outsourcing can help streamline and improve your efforts.


Can you outsource social media marketing?


Yes, social media marketing can be outsourced to specialized agencies that handle everything from content creation and scheduling to engagement and analytics, allowing you to focus on your business while professionals manage your online presence.


How do I know if social media marketing is working?


You’ll know your social media efforts are effective if you see increased engagement (likes, shares, comments), growth in followers, improved website traffic, and, most importantly, conversions or leads that align with your business goals. Analytics tools can help measure these results.


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