Ever had to ask, "How do I make a good website for my business?"
Looks matter but a pretty aesthetic isn't all there is. Effective business website design also relies on some subtle factors, not all of which you'll notice at first glance.
Not sure which factors to follow and which ones to avoid?
Don't worry, we're here to guide you through it. Read our guide here and discover how to develop the best business website in no time.
The Do's of a Business Website
It's important to first identify what to get right. Most site builders tools like Wix or WordPress and expert designers will walk you through the process. That said, you should still know how to optimize your site for the following:
Convenient UI
Navigation is the cornerstone of a good website. People shouldn't get lost trying to find important pages or products on your site. It shouldn't take more than a few clicks to get to where they want to go.
At the same time, they shouldn't feel confused while navigating. They should be able to identify links for visited pages and determine which buttons they can interact with.
Easy Content Scanning
Never let your pages look like an intimidating wall of text. Use shorter paragraphs, and break up the text using images or videos.
Make it easier to scan content by using headers. Segment content so that people can easily scroll down and find what they want. Make interactive elements easy to spot by giving them different colors or sizes compared to regular text.
Mobile Crowd
Don't forget that a majority of people already browse the Internet using only their phones. This is only going to keep growing as phones become more accessible.
Cater to this crowd by using a responsive web design. This ensures pages load and look good regardless of screen size.
The Don'ts of a Business Website Design
Good business website design isn't only about the smart things to follow. There are also a few don'ts to keep in mind too. Three things to avoid include:
Overfilling the Page
Avoid filling every inch of your web pages. Leave negative space to let other elements stand out. Filling up every nook and cranny will make your site look like a jumbled, disorganized mess.
Slow Pages
Yes, Google prioritizes websites that load quickly. Make your site faster by eliminating unnecessary elements like Adobe Flash. Optimize images to consume less bandwidth too.
Doing It Alone
Don't assume you can design a website on your own. Hire a team that has the skills, experience, and tools to get it right. This will allow you to focus on the thing you excel in: running your business.
Craft the Best Website Design Now
Now you how to create a business website and which aspects to avoid. Focus on designing a good UI and creating content people can scan, and don't ignore the mobile crowd. Avoid overfilling pages, fix slow pages, and don't build your site alone.
Fortunately, you don't have to look far for help. We're here to build your business website with you. Get in touch with us and let us help you work on an effective business website design today.