As any business grows, new tools are needed to provide solutions for upcoming challenges. Evolving with the market and its needs is integral for any business to thrive in a highly competitive situation. This is where national SEO can help!
In this article, we'll explain the differences between local SEO vs national SEO, what kind of national SEO services you can utilize, a sneak peek inside the world of search engines and keyword research, and why it's beneficial to work with a national SEO company.
What is Search Engine Optimization?
Search Engine Optimization is basically the process of making sure your website is showing up high when people search for relevant information that aligns with your business. The better your ranking in search engine results, the more chances you will get website traffic and exposure. Search Engine rankings play an integral role in the success of national brands and local businesses alike.
SEO is a fundamental part of digital marketing because people use search engines for everything. People go to search engines with the intent of finding more information about a product. By ranking better than your competitors in search engine results, you will have a higher chance of profit. Potential customers are always looking at Google search results when trying to find a service in their local businesses.
National businesses and brands pay a lot of money to be on top of the search engines. More companies are now implementing national SEO campaigns to get the word out to their target audience. Successful national SEO campaigns can have a massive impact on your sales and marketing strategy.
What is National SEO and Local SEO?
National SEO is a long-term plan that focuses on ranking in broad keywords rather than specific geographical terms. This will help get you noticed at a national level and expand your target audience. A National SEO company focuses on making their campaign as broad as possible to hit as many demographics as they can.
Local SEO, on the other hand, is more about specific searches in your local area. If you have a physical location, getting higher website traffic from search engines can put you in the map for your area. This is what local businesses need to strive for as it can generate more revenue if they are at the forefront of your local community.
Most people believe that National SEO is just Local SEO implemented at a national level. This isn't just upscaling your local strategy to a national SEO strategy. What you can do locally isn't applicable on a national level as several factors can affect how search engine algorithms work. Due to this, local businesses are at a disadvantage if they aren't able to pivot their local SEO to National SEO when expanding to hit a bigger target audience. The usual path is that your business grows big enough that it needs to pivot from Local SEO to National SEO.
What Tools and Strategies are Important for Local and National SEO?
Now that you know what National SEO and Local SEO are, we need to figure out the best way to utilize it on your own website. SEO services are popping up across the market as more people understand that Google's search results have a direct impact to their sales. Everywhere you look, a national SEO marketing plan is being created in a boardroom that is specifically designed to generate revenue.
The local business you frequent is also trying to get potential customers by the use of Local SEO tools. Local SEO campaigns such as creating a Google business listing that shows their physical location and making their site mobile friendly are happening.
To help you out, we've listed the common terms and strategies you need to utilize to create an effective campaign for National SEO and Local SEO.
Google Analytics Google Analytics is a service in which your data is collected to give you a better insight in how your business website. By knowing exactly what your customers are doing and how they interact with own website, you will be able to gain important insights on how to improve your SEO tactics.
Google Search Console Google Search Console helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. In this digital age, a few server errors or a security breach can kill a business faster than you can say "woopsie". People don't utilize this FREE powerful tool, not realizing that the insights it can provide will help your visibility during search engine rankings.
Google business listing Google business listing allows you to create a profile with information about your business. This is essentially your poster that will show customers who are doing organic searches what your business is all about. People can even leave reviews and rate you there as well, thus generating social proof that will legitimize your business. In digital marketing, this is important as you need people to see you as a business with good standing.
Domain authority Domain authority is a ranking score first developed by Moz that predicts how a website ranks on search engine result pages. The scores range between 0 to 100, with the higher score giving you a better chance at ranking. By ensuring you are ranked high when utilizing SEO Services, you will give yourself a leg up over the competition.
Keyword Research Keywords are an integral part of any SEO effort. Keywords are important terms or concepts people usually use when using search engines. Ever notice how you always use the same terms when trying to look for something on the internet? People are creatures of habit, and by understanding that, you can use it to be more visible in both national SEO and local SEO.
Keyword Density Now that you know what keyword research is, we can talk about keyword density. It refers to the number of times a keyword can be found on your website. The more times you use it, the better the odds it will pop up when a customer looks for it on the internet.
Link Building Link building is an SEO technique that both local SEO and national SEO utilize. Links are one of the important ways to improve your SEO efforts. It is the practice of building one-way hyperlinks (also known as “backlinks”) to a website to improve visibility. Think of links as social proof. The more links you have, the more legitimate it is in the eyes of your customers.
Meta descriptions A meta description is an HTML element that summarizes the contents of your page for the benefit of users and search engines. This is the first thing people will see before they get to your site. By making it catchy, you will be able to get more people to go and read the full article. Think of it like a first impression. You can have quality content and the best national SEO campaign, but if you don't stick the landing on the first look, you won't get those clicks.
Organic traffic Organic traffic is the people who go into your website without having to be paid. These people come in through search engines by organic search and stumbling across your website.
Content Marketing Content marketing is creating content that drives people to want to know more without being too explicit. An SEO campaign will live or die on the content you put out. If the service doesn't have quality content to market, you won't be able to generate the organic traffic needed for it to succeed. Google Analytics bases its data on the people going into your website. If there is nothing there to pull their attention, they won't stay.
In this digital age, you need to be able to market your content effectively. Make sure that website is mobile-friendly, as most people use their phones for search engines. That small detail can affect how your customers view you.
Examples of National SEO Strategies vs. Local SEO
In this digital age, being highly searchable is important. A great example of this is whenever a new TV show appears. You will notice a tick in search results pertaining to it and an influx of content in different media.
A great example is when Game of Thrones was about to end the final season. Many tuned in and created content based on that season, thus generating higher search results. This isn't just fans hyping up a show. This is keyword research and national SEO at work. By generating hype and highly sharable content marketing, the show was able to rank up in the search engine rankings. This creates a loop in which more traffic is diverted to the business website, which then prompts fan to talk more about how viral the show is. National SEO is all about getting people from across the board to engage with their digital marketing.
National search engine optimization is everywhere in our society as it is part of marketing. While we can't see it sometimes, the effects of successful national SEO campaigns can be seen in top brands and service businesses around the country.
For Local SEO, we can zoom into how a local business can optimize its web page for success. Let us say you own a catering business in your local market. To gain potential customers within your area, you would need to fill your website with terms you gained from keyword research that is specific for your area. From there, you can utilize local link building to help further your local SEO ranking.
By being hyper-specific about your business location, you will be able to get local customers to go in. Once they do, they will spread the word about a local business, thus generating organic traffic. Organic traffic is your friend when it comes to local SEO since you want to create this image of small business supporting its community. Everyone loves a local hero!
LeaseMyMarketing National SEO Services
LeaseMyMarketing will help your business website get more traffic with our custom strategy tailored for your situation. We have the tools to ensure your Local SEO or National SEO goes off without a hitch. You don’t need to do your national SEO campaign alone! Contact us today for a free quote.