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10 Key Considerations When Redesigning Your Website

Are you trying to figure out the major things to consider while redesigning an existing website? If your answer is yes, then you’ve come to the right page. 


We know it's a big deal. You've got this website, and now it's time for a makeover. Of course, you want to make sure everything’s done right—from your web design to your site layout and user experience. 

Good thing, our insightful guide is here to help make this whole website redesign thing a breeze.


Ready to get into the nitty-gritty of revamping your online space? Keep scrolling as we unpack all the insider redesign tips and tricks, tailored for your business's unique brand identity and goals.


Key Takeaways


  • A successful website redesign hinges on aligning with business goals, understanding your audience, and continuous SEO and content updates.

  • Regular analytics monitoring and competitor analysis are crucial to adapt and stay ahead in the evolving digital landscape.

  • The effectiveness of a redesigned website lies in its user experience, cohesive brand messaging, and ongoing engagement with its target audience.


What Are the Major Things to Consider While Redesigning Existing Website


A notebook showing a blank to-do list and action plans.

Kicking off a website redesign project is a game-changer for any business aiming to stand out. Creating a shiny new website is just the beginning. 


When redesigning a website, you also need to strategize, plan, and execute a redesign process that aligns with your business goals and targets the right audience. Sounds complicated, right? But don’t worry. These 10 key considerations will serve as your roadmap.


Packed with insights on website redesign strategy, content management, and more, it’ll ensure your new website looks great and most importantly, performs exceptionally in attracting potential customers and boosting your online presence.


1. Define Clear Marketing Goals


Before diving into the nuts and bolts of web design and content creation, let's hit pause and talk about something super important—your marketing goals


Think about it: What's the big dream for your redesigned website?


Maybe you're looking to ramp up sales, or perhaps you want to reel in new leads? Or is it about dusting off and polishing your brand image to make it shine? 


Whatever your aim, these goals need to be the backbone of your redesign strategy. They're what will drive every decision, from the layout of your landing pages to the fine details of search engine optimization (SEO).


So, jot down your business goals and make sure every piece of your website redesign puzzle— from your content strategy to the design services you choose—aligns with these goals. 


Leverage analytics to inform your goals


Utilizing tools like Google Analytics is a smart move here. Besides gathering data, you’d want to gain deep insights into the behavior of your website visitors. 


Remember, understanding how users interact with your current website can provide valuable guidance in shaping your redesign to better meet the needs and preferences of your target audience.


2. Perform a Thorough Website Audit


A collaborative meeting with team members discussing and pointing at a screen of a mobile device.

Now, it’s time to roll up your sleeves as we get into the second crucial step of your website redesign project: A thorough website audit. 


Skimming through your web pages is only a small part of this step. This one is about understanding every detail of your current website. Why is this important, you ask? 


Well, it's like doing a health check-up for your site. You need to figure out what's fit and what's not before you can get it into top shape.


Analyze web traffic and user behavior


Here’s the lifeblood of your site: Web traffic and user behavior. 


This part is all about understanding how visitors interact with your site. Are they sticking around, bouncing off quickly, or getting lost in a maze of broken links? 


Tools like Google Analytics are your best friends here. These analytics tools will help you uncover the mysteries behind your web traffic and give you insights into how users navigate through your web pages.


Measure performance metrics


Performance metrics are the hard numbers that tell you the true story of your website’s performance. We're talking about stuff like page load times, search engine rankings, and the effectiveness of your current SEO strategies. 


Are your landing pages hitting the mark? Is your content resonating with your target audience? These metrics will guide you in pinpointing the areas that need a revamp.


Identify areas for improvement


By the end of your website audit, you'll have a clear picture of what needs to be kept, tweaked, or totally overhauled. 


Maybe it's time to refresh those outdated web pages or rethink your content strategy. Or perhaps, your SEO tactics need a bit of sharpening to improve your visibility on search engines. 


The audit will serve as your guide for the entire process, ensuring that every change you make contributes to a more effective, user-friendly, and high-performing website.


3. Understand your target audience


One of the key players in your website redesign process is your target audience. Understanding who they are is crucial because, at the end of the day, these are the folks you're redesigning your website for. 


Are they busy professionals who need quick answers? Or are they tech-savvy shoppers looking for the latest gadgets? Knowing this helps you tailor every web page on your new site to their unique needs and preferences.


Create buyer personas


Here's where it gets fun. Imagine them as characters in a story, each with their own background, goals, and challenges. These personas represent real segments of your potential customers. 


What drives them? What hurdles do they face? By understanding these aspects, you can ensure your redesigned website speaks directly to their pain points and desires.


Align your redesign with audience needs


If your goal is to increase traffic, then you have to make your site a welcoming place for your target customers. 


Each element, from the content marketing on your landing pages to the call-to-action buttons, should resonate with your audience's journey. This alignment is key to ensuring your site attracts visitors, as well as converts them into loyal customers.


Keep your business goals in sync with audience expectations


Remember, your website should not only reflect your company's values and goals but should also bridge the gap between your business and your audience. As such, make sure to keep your target customers at the forefront of your website redesign strategy. 


This approach ensures that every page, every piece of content, and every design decision helps in building a site that’s visually appealing, user-friendly, and relevant to the people you want to connect with.


4. Evaluate Your Competitors


A notebook page with the words 'Competitor Analysis' written on it.

Yes, you read it right. Aside from focusing on your own site, it's also a prime opportunity to sneak a peek at what your competitors are up to. Why reinvent the wheel when you can learn from those who are already riding smoothly? 


Analyzing competitor websites is a key step in crafting your website revamp strategy. Doing so will help you understand what works in your industry and, more importantly, what doesn't.


Gather insights for your redesign plan


Think of this as a reconnaissance mission. Check out their website pages, and how they structure their content, including their meta descriptions and title tags. 


Are they doing something that makes their site super user-friendly or is their digital marketing more effective? Maybe their web designers have implemented some innovative features that enhance user experience.


On top of that, make sure to use Google Analytics to get an idea of their web traffic and how they are engaging their audience.


Generate ideas for your own website


The next step is to take those observations and spin them into gold for your own website redesign. This step is about outshining them. 


Maybe you'll find gaps in their strategies that you can capitalize on, or perhaps you'll get inspired to try something entirely new for your online business. 


The goal is to ensure your new website stands out not just to your target audience but also sets a new benchmark in your industry.


Craft a competitive edge


As you sift through competitors’ websites, think about your unique value proposition. 


How can your website not just match but exceed what others are offering? Your competitor analysis should fuel your redesign plan, guiding you to make smart decisions that align with your marketing goals and overall business strategy.


5. Select the Right Content Management System (CMS)


When it comes to redesigning your website, take a moment to think about the backbone of your entire website—the CMS. This decision is crucial because it’s the tool that will support your marketing efforts, align with your website goals, and ensure a great user experience.  


Why? Because the easier it is to use, the smoother the process will be for updating and maintaining your new site. Besides that, the right CMS also sets the stage for the success of your new website.


Ensure flexibility for future growth


Your online business is bound to evolve, and so should your website. That's why it's vital to choose a CMS that's adaptable for the future. 


Think about it—what if you need to add new pages or revamp individual pages down the line? Your CMS should be able to handle these changes without turning your digital marketing efforts into a juggling act.


Support your website's functionality


Remember, the functionality of your website hinges on the capabilities of your CMS. Whether it’s integrating keyword research for SEO, managing existing content, or adding future content, your CMS should make these tasks seamless. 


It’s all about making sure that every part of your website, from the very beginning to each individual page, works effectively and efficiently.


6. Prioritize SEO best practices


A green block showing the phrase 'best practice' and below it are 3 red blocks with the words 'performance,' 'vision,' and 'potential.'

Keeping your search engine optimization (SEO) at the forefront is crucial when you’re redesigning your website. This step goes beyond simply adding keywords. It's about thoroughly integrating SEO best practices into every aspect of your redesign.


Master keyword research for content


Keyword research is the starting point. You also need to understand what your audience is searching for and integrate these terms naturally within your website's content. 


This approach guarantees that your pages are not only informative and engaging but also optimized for discovery by your target audience.


As you redesign your website, pay close attention to crafting keyword-rich content that resonates with your audience and aligns with your new business goals.


Optimize meta descriptions and title tags


There's more to SEO than just keywords. The meta descriptions and title tags of your web pages play a significant role in how your site is perceived by search engines and potential visitors. 


These elements should be compelling, clear, and, most importantly, aligned with the content of each page. This attention to detail can be the difference between a user clicking on your website or passing it by.


Create a user-friendly website structure


Remember, good SEO is all about enhancing the user experience. Most websites fail to realize that poor user experience can negatively impact their SEO efforts. 


So make sure your website's structure is intuitive and easy to navigate. This means considering the customer journey from the very first page they land on, guiding them seamlessly through your content and towards your desired actions.


7. Refresh Web Design and Brand Identity


Starting a website redesign is your chance to revitalize your web design and, more importantly, to strengthen your company's values and brand identity. As such, ensure that every visual element, from the color schemes to the graphics, tells a story—your brand's story.


Visual elements that speak to your audience


Think of your website as the digital face of your company. And just like in a face-to-face meeting, first impressions count. 


The aesthetic appeal of your new website plays a crucial role in captivating your audience. But, remember, looking good is just part of it. Your design choices should align with what your target audience finds appealing. 


This means understanding their preferences and expectations and then reflecting these in your web design. Whether it's a sleek, professional look for a B2B audience or a vibrant, energetic design for a younger demographic, your site should visually connect with your visitors.


Consistency in branding across multiple pages


Consistency is key. As visitors navigate through multiple pages of your new site, they should feel a sense of cohesiveness. This consistency in web design helps reinforce your brand identity and makes your website memorable.


Editor's note on aligning design with content marketing


Now, let's not forget the role of content marketing in your website redesign. 

The content on your site, whether it's blog posts, product descriptions, or informational pages, should complement the visual design. 


This harmony between content and design enhances user experience, as well as strengthens the message you want to convey to your audience.


8. Update Website Content


An image of a woman working on her laptop.

Jumping into a website redesign is also about refreshing your site content. Consider this part of your redesign as a content rejuvenation phase. 


You've got existing content that might have been great once, but does it still speak to your audience today? Does it mirror your current marketing goals and the essence of your brand message? 


This is your chance to comb through each page, from the detailed blog posts to the core landing pages, and inject new life where it's needed.


Create new content that resonates


Let's not stop at just updating. Your new website is also a fantastic platform to introduce fresh, engaging content. 


Think about what your target audience is looking for now. What are the questions they're asking? What new insights can you provide? 


Whether it's thought leadership articles, informative blog posts, or compelling case studies, your new website should become a hub of fresh, valuable content.


Align content with your website's overall strategy


Every piece of content on your new site should be a cog in the larger machine of your digital marketing strategy. It’s about ensuring coherence and consistency across the board. 


Your web designer might give your site a stunning visual overhaul, but it's the content that will keep visitors engaged and coming back. This means optimizing each page, not only for SEO, but for maximum impact and relevance to your audience's needs.


9. Utilize Analytics Tools


As you unveil your new website post-redesign, it's crucial to keep a finger on the pulse of its performance. This is where tools like Google Analytics become indispensable. 


With these tools, you can uncover the mysteries of how users interact with your site and find out what's working and what's not.


Monitoring user engagement and website performance


By regularly diving into Google Analytics, you’ll be able to track user behavior on every page of your new site. 


Are visitors sticking around longer on one page and bouncing off another? Which sections are getting the most attention? 


Understanding these patterns is key to fine-tuning your website. Remember, website performance isn't static. Instead, it's a continuous journey of improvement and adaptation.


Making data-driven decisions


The beauty of utilizing these analytics tools lies in their ability to inform your decisions with hard data. 

Each review session gives you a chance to tweak and refine elements of your website, ensuring it performs optimally. This ongoing process is what keeps your site aligned with your audience's needs and your business goals.


Turning insights into action


Every click, every scroll, and every interaction on your site tells a story. By analyzing these stories, you can make informed decisions about content updates, design tweaks, and functionality improvements. 

Simply put, it's about turning insights into action by using what you learn to continuously augment your website's user experience.


10. Plan for Ongoing Updates and SEO Maintenance


A man looking at his notes on the wall.

It's important to remember that launching your new website is not the end of the road. A website is a living, breathing entity in the digital world, and it requires ongoing care and attention. What does this mean?


This means that your website redesign is not a one-time project but rather the start of an ongoing process of updates, content creation, and SEO maintenance.


Schedule regular content updates


Content is king in the digital space, and your website needs to keep up with fresh, engaging material. 

Regularly updating your website with new content keeps your audience coming back for more and gives search engines the signal that your site is active and relevant. 


This could be anything from adding new blog posts and articles to updating your existing content to keep it current. Each update is an opportunity to enhance your website's appeal and effectiveness.


Stay on top of SEO maintenance


SEO is not a set-and-forget strategy. The algorithms of search engines are constantly evolving, and your tactics need to evolve with them. 


Regular maintenance involves monitoring keyword performance, optimizing new and existing pages, and ensuring that your site adheres to the latest SEO best practices. This continuous effort will help keep your website visible and high-ranking on search engine results pages.


Keep your website relevant and effective


In the ever-changing digital landscape, what works today might not work tomorrow. And because of this, your website needs to adapt and grow to stay ahead. 


This means continuously analyzing website performance, user feedback, and market trends. It’s all about making those small but significant tweaks and enhancements that keep your site at the forefront of your industry.


Summary


Redesigning your existing website is quite the adventure, isn't it? It's a complex, multi-layered process that goes way beyond just a fresh look. 


It's about aligning every pixel and every word with your business goals, understanding the needs and preferences of your target audience, and navigating the ever-evolving digital landscape. This journey requires insight, strategy, and a bit of creativity too.


The end goal? To ensure that your redesigned website does more than just look appealing. It's about crafting a space that performs effectively, engaging your audience, enhancing user experience, and driving growth and success for your online business. 


Creative Redesign Strategies with LeaseMyMarketing


Jumping into a website redesign can truly revolutionize your business, and this is exactly where our team at LeaseMyMarketing comes into play. 


Our expertise lies in tailoring each website redesign to reflect the unique essence of your brand while ensuring it functions seamlessly on the digital front. 


Whether you're looking to completely redesign your website or just make some strategic updates, LeaseMyMarketing is here to guide you every step of the way. 


Ready to take your online presence to the next level with a website redesign? Call us today and let's start crafting a website that truly represents the best of your brand and business.


Frequently Asked Questions


What are the factors to consider when designing a website?


When designing a website, key factors include understanding the target audience, aligning with business goals, ensuring user-friendly navigation, and optimizing for mobile responsiveness.


On top of that, it's also crucial to incorporate SEO best practices, maintain brand consistency, and consider loading speed and content quality to enhance user experience and engagement.


How do I redesign an existing website?


Redesigning an existing website involves conducting a thorough audit of the current site, setting clear objectives based on business goals, understanding the needs of the target audience, and implementing SEO strategies. 


It's also essential to update content, refresh the design to reflect modern trends, and ensure the new site is user-friendly and mobile-responsive. Lastly, continuous monitoring and updates post-launch are also key for long-term success.


What is the most important design consideration?


The most important design consideration is user experience (UX). A website should be intuitive, easy to navigate, and accessible to all users. 


It must deliver information quickly and efficiently, with a layout and design that guide the user naturally through the site. Get this right and you’ll increase user satisfaction, engagement, and the likelihood of fulfilling the website's objectives.

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