top of page

Website Refresh vs. Redesign: Understanding the Difference

Have you ever found yourself wondering about the difference between a website redesign, a refresh, and a new website? 

In the dynamic world of web design, this question gains importance, especially with tech constantly evolving and business aims shifting.

Whether you're considering a website refresh to keep your site's layout up-to-date or taking on a full website redesign to enhance your site's functionality, understanding the differences is key. 

So, if your current website feels significantly outdated or you're just eager to stay ahead in the game, this blog post is your starting point for making informed decisions in web design.

Key Takeaways

  • A website refresh updates your existing site, a redesign overhauls it, and building a new website starts from the ground up.

  • Choose a website redesign for a complete transformation, aligning with modern trends and business goals.

  • Opt for building a new website when your current one is outdated or needs to align with a major rebranding or new business direction.

What is the Difference Between Redesign and New Website?

A woman wondering about the difference between redesign and getting a new website.

Understanding the big difference between a website refresh and a website redesign, as well as getting a new website is crucial for businesses looking to enhance their online footprint. 

If you’re not sure about what your website needs, get ready to take notes as we dig deep into the key elements that set these three apart.

Website Redesign: A Major Overhaul

A woman wondering about the difference between redesign and getting a new website.

Whether you're aiming for a more modern look, improved functionality, or better alignment with search engines and web design best practices, a full website redesign can be a game-changer for most websites.

When you’re doing a complete redesign, you’re significantly revamping the entire structure of your site, including your online identity.

This comprehensive process radically transforms the design of your entire website, as well as its functionality, and even the core architecture. Because of all the changes that need to be done, you can expect this to be a time-consuming and resource-intensive project. 

Below you’ll find the key aspects involved when taking on a website redesign project.

Enhanced user experience

The redesign process puts a strong focus on user experience. Improving site navigation, updating page templates, and ensuring your website is mobile-friendly are all critical. 

It's about ensuring that every aspect of the site works seamlessly and intuitively for your visitors.

Up-to-date technology

Incorporating new technology and a responsive design is key to a successful website redesign. 

This could mean updating your content management system (CMS) to a more modern, flexible platform, or integrating new features and functionalities that weren't previously possible with your existing site.

Aligns with business goals

Changing the visuals is only a small part of a redesign. This is about aligning your website with your current business goals and desired results. 

This might involve a major overhaul in your site's functionality and how you present your brand to your audience.

Time and resources

Be prepared, as a complete website redesign is a significant project. It's generally more time-consuming and cost-intensive than a refresh or minor update. 

However, the investment can lead to significant changes in conversion rates and overall business performance, making it a cost-effective decision in the long run.

Website Refresh: Keeping Things Up-to-Date

Two people working together to keep their website up-to-date.

A website refresh, in contrast to a full redesign, is like sprucing up your site with a new coat of paint. It's about fine-tuning the existing design to make your site more current and visually appealing without a complete overhaul. 

Besides giving your site a superficial facelift, this approach involves a strategic update that keeps your site feeling fresh and in line with contemporary trends.

Simply put, it’s all about keeping your site modern and user-friendly with minimal disruption to its existing design and site structure.

So what can you expect from a website refresh? Check out below.

Visual updates

This includes tweaks to the website's color scheme, updating the company logo, and possibly revising the layout. These changes, while seemingly minor, can significantly enhance your site's visual appeal and align it with your brand's evolving image.

Content update

Keeping your website’s content up-to-date is crucial. 

A website refresh often involves revising existing content to ensure it remains relevant and engaging. This is especially important to maintain a connection with your visitors and potential customers.


Generally speaking, a website refresh is a more budget-friendly option compared to a full redesign. It allows for impactful changes without the hefty investment associated with a complete overhaul.

Quick implementation

A refresh is typically faster to execute, as it focuses on less complex changes. 

This means you can update your website without significant downtime, ensuring your online presence remains consistent and uninterrupted.

Maintains existing structure

One of the biggest advantages of a website refresh is that it preserves the core structure and functionality of your site. This approach is ideal for websites that are fundamentally sound but need a few adjustments to stay relevant and engaging.

Building a New Website: Starting from Scratch

An image showing that the website is under construction.

Starting from scratch with a new website? That's an adventure in itself. It's all about diving in and shaping a whole new online persona for your brand. 

This path is often chosen when an existing website becomes significantly outdated, or a business undergoes major rebranding. It's about creating something entirely new that perfectly aligns with your evolving business landscape.

Curious about what takes place when building websites from scratch? Here are 5 key aspects:

Completely new structure

This process involves crafting a new site structure and design from the ground up. 

Instead of changing a few elements, this type of project involves envisioning a completely new website with a unique layout and functionality.

Incorporates latest trends 

By building a new website, you have the opportunity to leverage the latest trends in web design and technologies. This includes everything from modern design aesthetics to the latest in user interface and experience.

Tailored to new business objectives 

A new website is designed with your current and future business goals in mind. It's a chance to realign your online presence with your strategic objectives.

Responsive design

In today's mobile-centric world, ensuring your new site is responsive and mobile-friendly is non-negotiable. This aspect is crucial for reaching a broader audience and improving user engagement.

Investment in time and resources

While more resource-intensive than a website refresh or redesign, building a new website offers the advantage of starting with a clean slate. 

It's a significant investment but one that can yield substantial returns in terms of functionality, user experience, and adaptability.

Website Redesign vs. Refresh vs. New Website: Making the Right Choice

An image of a sign showing the words 'Decision,' 'Right,' and 'Wrong.'

Still can’t decide between a refresh, or redesign, or building a new website? 

Choosing between the three can be daunting since each option has its unique benefits and considerations, and the right decision hinges on several factors. 

That’s why we made it a point to create a list of factors to consider. Check out each one and hopefully, at the end of the day, this will help you make an informed decision—a choice that aligns with your business's needs.

1. Business goals

Does your current website effectively reflect and support your business objectives? 

If your answer is no, then a full redesign or new website construction might be necessary, especially if your site has changed significantly or needs to align better with your business goals.

2. Budget constraints 

Financial considerations are crucial when deciding which project to take on. 

Overall, website redesigns and building new websites demand a larger budget compared to a refresh.

It's important to balance the desired outcomes with the available budget.

3. Timeframe

Another thing you need to ask yourself is this: How quickly do you need results? 

If you're looking for fast changes, a website refresh might be the way to go since it's quicker than a full redesign or constructing a new site.

4. Target audience needs

Aside from the timeframe, you also need to evaluate your site's functionality and design. 

If your website is currently meeting the needs of your visitors, a refresh that calls for minor tweaks might suffice. On the one hand, a full redesign or a new website might be better if your site requires drastic changes.

5. Search engine optimization (SEO)

If improving your SEO is a priority, a full redesign or a new website can offer more opportunities for optimization compared to a refresh. 

This might mean altering the site's structure or its information architecture, and could even lead to redesigning a website with a new CMS to better meet SEO requirements.


Understanding the differences between giving your website a quick refresh, going for full-on website redesign, or starting from scratch with a new site is crucial in picking the right direction for your business. 

Opting for a website refresh involves minor updates (like a change in colour scheme) to maintain an up-to-date appearance, while a website redesign replaces significant elements to enhance the user experience drastically. 

On the other hand, constructing a new website can signal a fresh direction for your business.

Each option has distinct benefits, so make sure to weigh in factors like your budget, the overall structure and design of your current site, and what your visitors need to determine the most effective strategy for your online presence.

Revamp, Refresh, Reimagine your Website with LeaseMyMarketing

Whether you're looking to update elements of your website's design, undertake a full redesign process, or decide on building a brand-new website from scratch, our team has the expertise to guide you. 

At LeaseMyMarketing, we understand that every element, from the color scheme to the functionality of your web pages, plays a crucial role in how your website represents your business.

So don't let the complexities of web design hold you back. Contact LeaseMyMarketing today, and let's start crafting a website that looks great, and most importantly, aligns seamlessly with your business goals.

Frequently Asked Questions

What is the difference between a website refresh and a website redesign?

A website refresh involves making minor updates to the existing design, like tweaking the color scheme or updating web pages, without altering the overall structure. 

In contrast, a website redesign is a more comprehensive process that involves giving your site a new design and functionality. It often includes altering the site's layout, and navigation, and may even involve changing the content management system or other elements.

Why do people redesign their websites?

People often redesign their websites to improve user experience, update the site's aesthetics to keep up with current trends, or to better align the website with evolving business goals.

Redesigns can also address technical issues, like improving site speed or making the site mobile-friendly, and can be crucial for enhancing a website's SEO and digital marketing effectiveness.

Why do you need a new website?

You might need a new website if your current site no longer meets your business requirements or if it's significantly outdated in terms of design and technology. 

New websites are essential when a company undergoes a major rebranding, or when changes in business strategy demand a completely different online presence. 

When you start anew with a website, this lets you integrate cutting-edge web design techniques and the latest technologies. It's an effective way to align with the shifting demands and preferences of users.


Get all your marketing tips, trends, and best practices.

Never miss a posting by subscribing to our monthly newsletter.

bottom of page