It may be time to switch up your business plan in 2022 based on these top 4 consumer trends.
Consumer trends are always something to pay attention to when you want to stay on top of a growing business. But when it comes to consumer trends in 2022, there may be a bit more for you to consider if you want to stay on track this year.
We’ve been dealing with the COVID pandemic since March of 2020. Many businesses have already adapted and adapted again to stay afloat. Heading into 2022, here are some important consumer trends to keep in mind to keep making sure your business continues being successful.
Top 4 Consumer Trends in 2022
1. Consumers are tired and will spend money elsewhere
We’ve all been asked to be patient since 2020. Consumers were more forgiving at the beginning of the pandemic, but heading into 2022, more and more people have the expectation that businesses should have adapted by now and if they are not happy, they will spend their money elsewhere.
And since more and more businesses are now online, it’s easier than ever for consumers to leave brands they have been loyal to if that means they can get what they need cheaper and faster.
So it’s important to pay attention to your customer experience and reviews. Of course, you can’t make everyone happy, but pay attention that you’re not bleeding too much revenue because of unfavorable experiences.
2. Consumers love subscription services
This is a huge trend that’s gaining traction in 2022. Instead of customers coming back every time they need a product or service, you can make life so much easier and convenient by offering a subscription service.
This may take a shift in your business model but could have huge rewards in the long run. By offering an auto-renewal feature, customers will feel appreciation and loyalty toward your brand and you can count on predictable revenue.
3. Don’t forget to personalize
Everyone wants to feel special, right? Plus, consumers expect a more personalized experience from the brands they buy from. They want to know that you see them as a person, not just another number.
Simple things from using names on emails, or handwritten inserts with orders, can make consumers feel that you know who they are. Additionally, by utilizing data, you can send year-in-reviews of what people ordered, what they accomplished, how much money they saved, etc.
4. Consumers care about sustainability
Now more than ever, more customers are paying attention to sustainability and the environment. This means more and more consumers expect products and services to be eco-friendly and fair trade.
If you are already following eco-friendly and fair trade practices, make sure that you tell your story to consumers. If you think you can do better, begin strategizing how you can incorporate more eco-friendly practices into your business.
Analyze and Strategize with LeaseMyMarketing
The team at LeaseMyMarketing works alongside business owners to analyze current and future consumer trends to develop the most successful digital marketing strategies. If you’re looking for data-driven decisions to grow your business, contact us today.