Even in our pandemic-blighted times, spending on digital ads continues to climb. The reason? Digital ads aren't just the future, they're the present. We live on our phones, our laptops, our PCs, and if advertisers want to reach us, that's where we'll be.
So, what's the best way to do it? Why do some businesses excel at digital ads while others can't grasp the basics of how to advertise online?
In other words, what's the secret?
Well, wonder no more, dear reader. We're here to unravel the deepest mysteries of how to advertise online, and we're inviting you to join us.
The Best Digital Ads Aren't Ads
Want to know a secret? The greatest digital advertisers in the world spend very little of their time actually advertising. That might sound counterintuitive as far as online advertisement methods go, but bear with us.
People browsing the internet are looking for content above all else. Funny, weird, interesting, intelligent: it doesn't matter, the more varied the better.
What they aren't looking for is commercials.
That's why the greatest advertisers out there follow the 80/20 rule: 80% content and 20% advertising. It doesn't necessarily matter what the content is: weird and witty Twitter posts, YouTube video roundups, updates on your social media manager's pet dog. So long as it builds up a following of people who feel a sense of intimacy with the human face of your brand, it's all good.
Then, interspersed with the updates: your ads. Because your fans and followers already feel loyalty and affinity with your brand, your click-through rate will be much higher. Because you aren't constantly posting ads, no one will be annoyed.
So the best of all online ad tips? Don't advertise too much. That's how you get stats like 85% of people who follow brands on social media feeling more connected to those brands!
Under the Influence
A second tip? When it comes to how to make a digital ad, leverage someone else's loyal following to build your own. Influencers are the celebrities of the 21st century. There's no one Gen Z trusts or admires more than their favorite TikToker, Twitch streamer, or Instagram influencer.
By building productive partnerships with these influencers, you can create virtuous circles that simultaneously build your brand's customer base while building your chosen influencer's following.
There are so many influencers out there, you can easily find one whose chosen niche fits your business. Exercise company? Find a fitness influencer. Restaurant? Find a cooking enthusiast. Something technical? Scour Twitch for the nerdiest streamer you can find.
And that's all there is to it! Some of the greatest online ad tips, laid bare before you. If you can properly take advantage of these lessons, you can build an online presence for your brand that will guarantee loyal and returning customers for years to come.
And, hey, putting together those YouTube video roundups is just kind of fun regardless.
Want to know more? Check out our brand marketing services for more info!