top of page

What is UX Design and What Do UX Designers Do Exactly?

Have you ever felt overwhelmed when trying to use an app or website, having difficulty finding what you need and the design seeming complicated?

That’s where UX Design comes into play. In this blog post, we’ll discuss how user experience (UX) design has a key role in creating pleasurable, efficient, and available interaction between users and products/services alike in your website design.

So sit back as we explore Into the field of UX Design!

Short Summary

  • UX Design is about creating enjoyable and efficient user experiences.

  • It involves researching, ideating, prototyping & testing to create effective products that meet users’ needs.

  • UX design has a huge impact on business success by improving customer retention & lead generation as well as internal processes.

The Essence of UX Design

A group of UX designers working on improving UX

UX designers use specialized design skills to develop user experiences that are easy and enjoyable. This process, known as User Experience Design, involves building a model of how users interact with company products or services. UI (User Interface) design is the look and feel part - colors, images, etc., while usability evaluates product functionality which makes it straightforward for the customer. UX designs focus on creating positive encounters between people using their services/products by taking into account individual requirements from feedback obtained through Usability tests. This includes Information Architecture too, plus giving customers an excellent first impression.

Origins of UX Design

The term “user experience” was popularised by user experience designer Don Norman, who raised questions about whether referring to people as customers, users and consumers constrains the ability of designers to do effective design. UX design has its roots in human factors engineering and ergonomics: areas that focus on how humans interact with machines within a context. In recent times tech companies have come to realize the importance of having products & services designed taking into account their end-users’ perspective which leads many seeking out practitioners skilled in UX Design.

UX Design Principles

A person using a laptop to research UX design principles

UX Designers use various techniques and principles to create user-friendly, effective products. These include Interaction Design, User Research, Information Architecture, and Persuasive Elements within the framework of User Centered Design (UCD). Usability testing helps ensure that UX design creates a positive experience for end users while also driving conversions and leads for businesses behind those experiences.

UI design is concerned with graphic design elements that help support UX designers’ efforts. This includes visual language such as typography and color theory. UI Designer roles may draw on skills from computer science or psychology to customer service or marketing backgrounds. A successful UI/UX designer needs a wide variety of competencies from different disciplines if they wish to succeed in their career field overall.

Website Usability Techniques

A person using a tablet to layout a UX design

UX designers often use wireframes as a way to plan out the basic layout of their product. Wireframe visuals allow them to identify any possible usability issues that could come up during development, thus saving time and resources in making modifications down the road. Usability testing is integral for guaranteeing effective user experience and maintaining customer satisfaction with such products. It involves having real people try using something so its level of ease can be determined accurately. Consequently, conducting an appropriate trial proves instrumental when striving for better UX outcomes overall.

User-Centered Design Approach

A desktop showing how to design a user-centered interface

In user-centered design, preferences and goals of users are at the center of all development. The Human-Computer Interaction (HCI) field plays an important part in this, focused on creating computer technology that is easy for people to use. A successful UX Designer needs excellent communication skills as well as empathy, collaboration capabilities and critical thinking skills in order to fully understand what a user wants from their product or service experience.

User feedback is key when crafting effective ux designs. Gaining insight into how they think helps us create products which are enjoyable and effortless to navigate through! Through close interaction with customers, we can accurately identify their requirements before starting any designing process.

UX Design Process Steps: From Research to Testing

A group looking at a board to design a prototype of a UX design

UX design is an iterative process of problem-solving, requiring the work and skill of UX designers. They focus on understanding user needs via research activities such as interviews to gain important knowledge for developing effective designs. After creating wireframes and prototypes that visualize the interface in order to test out its functionality, usability tests are conducted with real users before a final product or service can be launched. These help uncover where improvements can be made based off feedback from participants. Stakeholders will also often review presented ideas during this time too. The whole purpose being so they know what works best after going through repeated cycles involving ideation, prototyping and refinement along the way.

User research and personas

UX designers must use user research to understand what users need or desire from the product they design and make well-informed decisions. This is done by creating personas, which are representations of behavior patterns derived during investigations. Knowing the wants, objectives and mental models of their target audience helps creators verify assumptions while recognizing similarities between individuals’ needs. After developing these personas, UX engineers can consider how customers intend to utilize a product in order to plan out their journey towards that goal successfully.

Ideation and prototyping

UX designers are expected to think up ideas, create prototypes and modify designs depending on user feedback throughout the entire design process. These samples or simulations of a final product work as opportunities for users to give their opinion and allow UX professionals to analyze how an interface will function when produced in its entirety. Wireframes act like blueprints that illustrate which page components need priority according to customer requirements. The structure between screens, movement through products/services and setting out behavior definitions all fall under this framework for interaction in UX design. These strategies facilitate visualization tools plus assist with testing if something works before it’s officially launched.

Usability testing and iteration

UX designers must run usability tests to ensure the UX design process produces a successful, simple-to-use product. Through testing with real users, they can identify potential issues and fine tune their designs for an improved user experience. User feedback is imperative in this iterative development as it allows them to pinpoint obstacles and make necessary adjustments that will enhance the entire process. Ultimately, by carrying out regular usability tests & iterations based on responses of end users, UX designers are able to create better products which fulfill customer needs more effectively than ever before!

The Importance of UX Design on Business Success

A  laptop showing customer retention data

UX design is a must-have for any successful product or brand, since businesses that focus on strong design have seen an impressive 219% return over the past 10 years. Customers are more likely to be retained and leads generated through strategic UX designer work, which can give companies a distinct competitive advantage. To higher market share and greater loyalty amongst customers. The role of these professionals plays an integral part in driving success throughout business operations by creating advantageous customer journeys.

Customer retention

UX design plays an integral part in the customer retention of businesses by eliminating any hindrances related to user experience. Enhancing a positive, enjoyable journey for consumers promotes loyalty and encourages them to continue utilizing your product or service. This can be achieved through providing helpful feedback as well as referring others onto your platform.

Maintaining existing customers is far more cost-efficient than gaining new ones. This applies since loyal shoppers normally invest greater sums into goods/services than newcomers, which directly results in business growth over time.

It’s clearly beneficial when companies employ strategies like UX Design to help retain their current patrons, resulting not only higher profitability but also organizational expansion too!

Lead generation

A screenshot of a website with a well-designed user interface, showcasing the importance of ux design in lead generation.

UX professionals can be essential in constructing effective lead-generating plans and user flows. By optimizing UX on web platforms or websites, designers are able to capture potential leads, increase conversion rates as well as contribute to raising brand recognition by enhancing customer experience. Developing a smooth process for users encourages them to take steps such as asking more information or subscribing which can result with better quality results both related to customers satisfaction levels and gaining additional opportunities of business income.

Internal processes and systems

UX design can help make internal processes more efficient, systems better organized, and employee retention higher by giving guidance on technical designs. A carefully thought-out structure for the UX design process – including steps like discovery, research, analysis prototyping, testing and iteration – is essential to deliver a result that aligns with user requirements.

To keep employees satisfied, having an orderly approach to designing works wonders. Objectives must be specified clearly so expectations are fulfilled while feedback or praise should also regularly be provided in recognition of their contribution/work. Utilizing these techniques will nurture motivation levels among members of staff who then strive towards success collectively over time.

UX Design Tools and Methods

A laptop showing the process of designing in a UX tool

UX designers, including user interface professionals and interaction design experts, utilize a variety of tools and techniques to create and assess their designs. Wireframeing programs are important in producing the foundational structure for products while prototyping applications permit testing out functionality prior to full development stages. Analytics software enables researchers to view user behavior along with making decisions backed by data points.

Using specialized User Testing resources such as Maze brings key consumer intelligence into focus which helps UX designers make well-informed choices about their developments. By using these various methods & instruments effectively, they can optimize efficiency when devising, scrutinizing & amending their projects. Assuring that customer wishes as well as expectations are fulfilled accordingly.

Mobile App User Experience

A person using a smartphone to test a mobile app

UX designers have to focus on building a user experience for mobile apps which is intuitive, provides clear navigation and performance. This includes making sure the interface fits smaller screens as well as the limited input options while still being able to meet users’ needs and expectations. It should be optimized across different operating systems & devices whilst conserving battery life/bandwidth usage too so that customers will enjoy using them! By taking all these considerations into account when designing UX for mobile applications can help create better experiences with more seamless usability throughout its use cases.


UX designers have a major influence on the digital world we inhabit today, and their impact is constantly growing as user expectations increase. Their tools, methods and principles are essential for creating successful experiences that lead to customer retention, better internal processes and more leads. Good UX design can make all the difference in determining business success. Thus it should never be overlooked or underestimated when developing web-based products or services.

UX Design with LeaseMyMarketing!

The true potential of your digital endeavors lies in the realm of UX design, and we're here to ensure that it is never overlooked or underestimated.

Let LeaseMyMarketing handle all the details for you with our website design services. Contact us today!

Frequently Asked Questions

What does a UX design person do?

A UX Designer creates the optimal and complete user experience by incorporating design, usability, functionality, branding and marketing strategies for a product. In this process, they look out for any new prospects that might benefit both the product’s success and business growth.

Is UX design like coding?

It is not a requirement for UX Designers to have knowledge of coding. Having an understanding of the basics can make their work more efficient and effective. Knowing what’s achievable through code will help them optimise their design process.

Is UX design a hard career?

Those wishing to pursue a career in UX design need not worry, provided they take the time and effort necessary for training, assembling their portfolio and attaining related knowledge. This entails having an expertise in both research and design techniques as well as honing storytelling proficiency along with presentation abilities.

To summarise: Having dedication plus relevant skills is key when seeking success within this industry. Though it does require investment of one’s own resources - such as developing know-how about designing/research methods plus perfecting public speaking.

What are the 5 elements of user experience design?

User experience design comprises five key components: from the highest-level strategy to most tangible surface, these are scope, structure, skeleton, and finally the top layer of ‘surface’. All together they form a comprehensive understanding of user experience.

What is the main goal of UX design?

The main objective of UX design is to ensure that users interact with products and services in a positive, productive and accessible manner. To do this effectively, the interface needs to be clear and simple for all types of users. It should also have an attractive appearance. Accessibility must be taken into account when crafting experiences so everyone can benefit regardless of physical ability or other limitations they may face. Ultimately, UX designers strive towards creating optimal user-experience without any obstacles.


Get all your marketing tips, trends, and best practices.

Never miss a posting by subscribing to our monthly newsletter.

bottom of page