Blogging can be an extremely effective digital marketing strategy. Get your blog up and running with our easy how-to guide.
Hosting a blog on your website can be an effective part of your digital marketing strategy. It can help you establish authority in your industry, help you develop meaningful relationships with customers, and help boost your organic and local SEO.
A blog post is a written piece of content that comes in various formats:
How-to: Explains steps how to complete a task
List-based: A list of entries based on a topic/trend, such as products, historical events, quotes, or images.
News: Not a repost of a news article, but a blog post focuses on a trending topic
Review: There are popular blogs that provide reviews of products and services.
Explainer: Similar to a how-to blog, an explainer is big more in-depth by providing step-by-step instructions.
No matter what kind of blog post you decide to write, here are a couple of tips to make sure you have a must-read blog that your consumers will love.
Tips for Writing a Blog Post
1. Pick a topic
It can be intimidating looking at a blank screen and trying to determine what your topic should be. You can pick something you’re passionate about or think about what your consumers care most about that would be related to your business. You can also take a look at other types of businesses and what kind of blogs posts they are sharing.
2. Build your outline
Now that you have your topic, it’s time to build an outline. This will help you structure your blog post to include the key points you want to make. Think about writing a blog post like you would an essay.
Section 1 and supporting paragraphs
Section 2 and supporting paragraphs
Section 3 and supporting paragraphs
Conclusion and call-to-action
3. End with a clear call-to-action
Once someone is done reading your blog, it’s important to have a clear call to action at the end. This could be making a comment, purchasing a product or service, subscribing to a newsletter, etc. Since blogs are an important piece of a digital marketing strategy, you want to make it easy for consumers to engage, stay in touch, or make a purchase.
3 Tips For Writing An Amazing Blog Post
Writing how you talk: The structure might be like an essay, but don’t use big fancy words as you may use in an essay. Write conversationally, and that also means you don’t always have to follow proper punctuation or grammar.
Research keywords: Again, blogs can be great for boosting your local SEO, so it’s important to use the right keywords. You can utilize websites like Google Keyword Planner to help you pick the perfect keywords for your blog.
Don’t write big paragraphs: The general rule of thumb is that paragraphs shouldn’t be longer than 4 sentences. Big paragraphs can be intimidating and your goal is to make your blog as scannable as possible.
Let LeaseMyMarketing Handle Your Blog Strategy
If you’re ready to get your blog up and running, contact LeaseMyMarketing for an expert boost in executing your strategy. We help our clients develop SEO-worthy blogs that help drive organic traffic to their websites. Please contact us today for a free quote.